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Linguistic pragmatics of intercultur...

Malyuga, Elena N.

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Linguistic pragmatics of intercultural professional and business communication

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Linguistic pragmatics of intercultural professional and business communication/ by Elena N. Malyuga, Svetlana N. Orlova.
作者:	Malyuga, Elena N.
其他作者:	Orlova, Svetlana N.
出版者:	Cham :Springer International Publishing : : 2018.,
面頁冊數:	xii, 145 p. :ill., digital ;24 cm.
內容註:	Introduction -- 1. The Theory of Professional and Business Communication in Contemporary Linguistics -- 2. Jargonisation, Manipulative Potential and Strategic Planning of Professional Discourse -- 3. Theoretical Concepts and Notions of Euphemy -- 4. Euphemisms in the Economic Discourse -- Summary -- Conclusion.
Contained By:	Springer eBooks
標題:	Intercultural communication. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-68744-5
ISBN:	9783319687445

Linguistic pragmatics of intercultural professional and business communication
Malyuga, Elena N.

Linguistic pragmatics of intercultural professional and business communication[electronic resource] /by Elena N. Malyuga, Svetlana N. Orlova. - Cham :Springer International Publishing :2018. - xii, 145 p. :ill., digital ;24 cm.

Introduction -- 1. The Theory of Professional and Business Communication in Contemporary Linguistics -- 2. Jargonisation, Manipulative Potential and Strategic Planning of Professional Discourse -- 3. Theoretical Concepts and Notions of Euphemy -- 4. Euphemisms in the Economic Discourse -- Summary -- Conclusion.

This monograph presents the result of the authors' scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse. The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction. Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.

ISBN: 9783319687445

Standard No.: 10.1007/978-3-319-68744-5doiSubjects--Topical Terms:

520402
Intercultural communication.

LC Class. No.: P94.6

Dewey Class. No.: 302.23

Linguistic pragmatics of intercultural professional and business communication
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520 $a This monograph presents the result of the authors' scientific research on the development of cognitive discursive approach to issues of intercultural professional and business communication (IPBC) and the study of the language of professional communication, the links binding the language with non-linguistic and extralinguistic realia in the framework of cognitive linguistics, as well as oral and written communication in intercultural professional business discourse. The authors proceed from the assumption that IPBC can only reach maximum efficiency provided that its participants assimilate its inherent norms and rules and are able to skillfully implement these norms and rules to verbalise their cognitive activity in the sphere of professional business interaction. Topics covered include: analysis of the theory of business communication, of codified and uncodified vocabulary, theory of euphemy, and euphemisms used in intercultural professional and business communication.
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