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Return of the hustle = the art of ma...

Sheinkop, Eric.

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Return of the hustle = the art of marketing with music /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Return of the hustle/ by Eric Sheinkop.
其他題名:	the art of marketing with music /
作者:	Sheinkop, Eric.
出版者:	London :Palgrave Macmillan UK : : 2016.,
面頁冊數:	xi, 238 p. :digital ;23 cm.
Contained By:	Springer eBooks
標題:	Music in advertising. -
電子資源:	http://dx.doi.org/10.1007/978-1-137-58202-7
ISBN:	9781137582027

Return of the hustle = the art of marketing with music /
Sheinkop, Eric.

Return of the hustlethe art of marketing with music /[electronic resource] :by Eric Sheinkop. - London :Palgrave Macmillan UK :2016. - xi, 238 p. :digital ;23 cm.

Has a commercial ever brought you to tears? Has a movie ever inspired you so much you change your way of life? Has the series finale of a television show ever broken your heart? Has a video game ever altered your perception of reality? If you're like most consumers, you answered 'yes' to at least one of those questions. Whether you remember it or not, the music of that ad, film, show or game probably played a big role in influencing your emotional response during that experience. In fact, music is included in media specifically for the purpose of connecting with audiences on a deeper level that visuals alone cannot access. A strong music strategy is fundamental to the success of television, film, brands and video games. Because of higher expectations for audiovisual content, it will take more than clever animation or a celebrity cameo to connect with consumers in an authentic, organic way. By providing audiences with a genuine music experience, whether with an exclusive song through an artist partnership or by featuring new music from an emerging band, you can build a bond that extends far beyond product experience. Music touches us emotionally in a way that words seldom do. We feel it we remember it. In Return of The Hustle, a leading music and marketing industry insider discusses the diverse audio touchpoints for four key industries and shows how marketers, storytellers, and advertisers can use music to effectively guide audiences along the customer journey from passive consumers to brand advocates. Return of The Hustle provides readers with a blueprint for music strategy that professionals at any level in any industry can use to attract consumers, immerse them into the content, and extend relationships between them and the brand long after the commercial ends or the credits roll. With detailed case studies, exhaustive interviews, and thorough research, Return of the Hustle gives readers the playbook to use the marketing power of music to drive business results.

ISBN: 9781137582027

Standard No.: 10.1007/978-1-137-58202-7doiSubjects--Topical Terms:

826687
Music in advertising.

LC Class. No.: ML3790 / .S516 2016

Dewey Class. No.: 659.1045578

Return of the hustle = the art of marketing with music /
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