Corporate image.

Experiential marketing : = how to get customers to sense, feel, think, act, and relate to your company and brands / by: (書目-語言資料,印刷品)

Reputation marketing : = building and sustaining your organization's greatest asset by: (書目-語言資料,印刷品)

Defending your reputation = a practical guide to crisis management : a specially commissioned report / by: (書目-語言資料,印刷品)

The soul of the corporation : = how to manage the identity of your company / by: (書目-語言資料,印刷品)

Measuring the effectiveness of image and linkage advertising = the nitty-gritty of maxi-marketing / by: (書目-語言資料,印刷品)

Reputation management by: (書目-語言資料,印刷品)

Reputation capital = building and maintaining trust in the 21st century / by: (書目-語言資料,印刷品)

Broken windows, broken business : = how the smallest remedies reap the biggest rewards / by: (書目-語言資料,印刷品)

Design : logo : = an exploration of marvelous marks, insightful essays and revealing reviews / by: (書目-語言資料,印刷品)

Selected essays on corporate reputation and social media = collection of empirical evidence / by: (書目-電子資源)

Managing reputation in the banking industry = theory and practice / by: (書目-電子資源)

Brand psychology : = consumer perceptions, corporate reputations / by: (書目-電子資源)

履行企業社會責任對企業形象影響之探討-以國泰世華銀行社企優惠貸款專案為例 = = Research of The Impact on Corporate Image by Fulfilling Corporate Social Responsibility--The Case of Cathay United Bank Social Enterprise Concessional Loan Projects / by: (書目-語言資料,印刷品)

The apology impulse = how the business world ruined sorry and why we can't stop saying it / by: (書目-電子資源)

Effective apology = mending fences, building bridges, and restoring trust / by: (書目-電子資源)

Rumor in the marketplace : = the social psychology of commercial hearsay / by: (書目-語言資料,印刷品)

Communicating when your company is under siege = surviving public crisis / by: (書目-電子資源)

c/id : = visual identity and branding for the arts / by: (書目-語言資料,印刷品)

Revival of the fittest : = why good companies go bad and how great managers remake them / by: (書目-語言資料,印刷品)

Corporate image management = a marketing discipline for the 21st century / by: (書目-語言資料,印刷品)

Identity is destiny = leadership and the roots of value creation / by: (書目-語言資料,印刷品)

Crisis management by apology : = corporate response to allegations of wrongdoing / by: (書目-語言資料,印刷品)

The death of a thousand cuts = corporate campaigns and the attack on the corporation / by: (書目-語言資料,印刷品)

Revealing the corporation = perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology / by: (書目-語言資料,印刷品)

Managing corporate reputation = a specially commissioned report / by: (書目-語言資料,印刷品)

Corporate reputation, the brand & the bottom line = powerful proven communication strategies for maximizing value / by: (書目-語言資料,印刷品)

Living the brand : = how to transform every member of your organization into a brand champion / by: (書目-語言資料,印刷品)

Becoming a category of one : = how extraordinary companies transcend commodity and defy comparison / by: (書目-語言資料,印刷品)

Facets of corporate identity, communication and reputation / by: (書目-語言資料,印刷品)

Naming rights : = legacy gifts and corporate money / by: (書目-語言資料,印刷品)

Corporate social responsibility : = doing the most good for your company and your cause / by: (書目-語言資料,印刷品)

Contemporary thoughts on corporate branding and corporate identity management by: (書目-電子資源)

The global corporate brand book by: (書目-電子資源)

Media, organizations and identity by: (書目-電子資源)

Designers' identities / by: (書目-語言資料,印刷品)

Reputation, stock price, and you = why the market rewards some companies and punishes others / by: (書目-電子資源)

Corporate identity and crisis response strategies = challenges and opportunities of communication in times of crisis / by: (書目-電子資源)

Employer brand management = practical lessons from the world's leading employers / by: (書目-電子資源)

Organizational identity and firm growth = properties of growth, contextual identities and micro-level processes / by: (書目-電子資源)

Corporate communication = a marketing viewpoint / by: (書目-電子資源)

The corporate reputation of multinational corporations = an analysis of consumers' perceptions of corporate reputation and its effects across nations / by: (書目-電子資源)

Signaling family firm identity = familiy firm identification and its effects on job seekers' perceptions about a potential employer / by: (書目-電子資源)