Media, organizations and identity
Chouliaraki, Lilie.

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  • Media, organizations and identity
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Media, organizations and identity/ edited by Lilie Chouliaraki and Mette Morsing.
    其他作者: Chouliaraki, Lilie.
    出版者: Houndmills, Basingstoke, Hampshire, England ;Palgrave Macmillan, : 2010.,
    面頁冊數: xii, 214 p. :ill.
    內容註: Introduction : towards an understanding of the interplay between media and organizations / Lilie Chouliaraki and Mette Morsing -- Rethinking television in the digital age/ Joseph Turow -- BBC and new media : legitimization strategies of a public service broadcaster in a corporatemarket environment / Nancy Thumim and Lilie Chouliaraki -- Expansion and autonomy : the rise of the business press/ Peter Kj¶r -- Strategic auto-communication in identity-image interplay : the dynamics of mediatizing organizational identity/ Annenette Kj¶rgaard and Mete Moring -- Challenges in the mediatizingof a corporate brnd : identity-effects asLEGO establishes a media products company / Esben Karmark -- Making sense of a crucial interface : corporate communication and the news media/ Joep P. Cornelissen, Craig E. Carroll and Wim J. L. Elving -- Place branding and globalization : the media is the message? / Peter van Ham -- Identity and appeal in the humanitarian brand/ Anne Vestergaard -- The construction of businesswomen in the media : between evil and frailty / Barbara Czarniawska.
    標題: Corporate image. -
    電子資源: http://link.springer.com/10.1057/9780230248397access to fulltext (Palgrave)
    ISBN: 023024839X
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