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Revealing the corporation : = perspe...
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Balmer, John M. T.
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Revealing the corporation : = perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Revealing the corporation :/ selected and interpreted by John M.T. Balmer and Stephen A. Greyser.
其他題名:
perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology /
其他作者:
Balmer, John M. T.
出版者:
London ;Routledge, : 2003.,
面頁冊數:
xviii, 365 p. :ill. ;25 cm.
標題:
Business names. -
ISBN:
041528421X (pbk.) :
Revealing the corporation : = perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology /
Revealing the corporation :
perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology /selected and interpreted by John M.T. Balmer and Stephen A. Greyser. - London ;Routledge,2003. - xviii, 365 p. :ill. ;25 cm.
Includes bibliographical references and index.
ISBN: 041528421X (pbk.) :UK24.99
LCCN: 2004559236Subjects--Topical Terms:
592527
Business names.
LC Class. No.: HD2731 / .R48 2003
Dewey Class. No.: 659.2
Revealing the corporation : = perspectives on identity, image, reputation, corporate branding, and corporate-level marketing : an anthology /
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罕用書庫221室(美崙校區,調書請點預約)(RU_221)
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