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Experiential marketing : = how to ge...

Schmitt, Bernd.

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Experiential marketing : = how to get customers to sense, feel, think, act, and relate to your company and brands /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Experiential marketing :/ Bernd H. Schmitt.
其他題名:	how to get customers to sense, feel, think, act, and relate to your company and brands /
作者:	Schmitt, Bernd.
出版者:	New York :Free Press, : c1999.,
面頁冊數:	xix, 280 p. :ill. ;25 cm.
標題:	Brand name products - Marketing. -
電子資源:	http://www.loc.gov/catdir/enhancements/fy0641/99018003-s.htmlhttp://www.loc.gov/catdir/enhancements/fy0641/99018003-s.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0631/99018003-t.htmlhttp://www.loc.gov/catdir/enhancements/fy0631/99018003-t.html
電子資源:	http://www.loc.gov/catdir/bios/simon051/99018003.htmlhttp://www.loc.gov/catdir/bios/simon051/99018003.html
電子資源:	http://www.loc.gov/catdir/description/simon033/99018003.htmlhttp://www.loc.gov/catdir/description/simon033/99018003.html
ISBN:	0684854236 (hbk.) :

Experiential marketing : = how to get customers to sense, feel, think, act, and relate to your company and brands /
Schmitt, Bernd.

Experiential marketing :how to get customers to sense, feel, think, act, and relate to your company and brands /Bernd H. Schmitt. - New York :Free Press,c1999. - xix, 280 p. :ill. ;25 cm.

Includes bibliographical references (p. 255-265) and index.

ISBN: 0684854236 (hbk.) :US28.00

LCCN: 99018003Subjects--Topical Terms:

605907
Brand name products
--Marketing.

LC Class. No.: HF5415.13 / .S343 1999

Dewey Class. No.: 658.8/27

Experiential marketing : = how to get customers to sense, feel, think, act, and relate to your company and brands /
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