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Corporate reputation, the brand & th...

Haywood, Roger, (1939-)

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Corporate reputation, the brand & the bottom line = powerful proven communication strategies for maximizing value /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Corporate reputation, the brand & the bottom line/ Roger Haywood.
其他題名:	powerful proven communication strategies for maximizing value /
作者:	Haywood, Roger,
其他作者:	Haywood, Roger,
出版者:	London ;Kogan Page, : c2005.,
面頁冊數:	xvi, 320 p. ;24 cm.
附註:	"The Chartered Institute of Marketing."
標題:	Corporate image. -
電子資源:	http://www.netLibrary.com/urlapi.asp?action=summary&v=1&bookid=137379An electronic book accessible through the World Wide Web; click for information
ISBN:	1423728475 (electronic bk.)

Corporate reputation, the brand & the bottom line = powerful proven communication strategies for maximizing value /
Haywood, Roger,1939-

Corporate reputation, the brand & the bottom linepowerful proven communication strategies for maximizing value /[electronic resource] :Roger Haywood. - 3rd ed. - London ;Kogan Page,c2005. - xvi, 320 p. ;24 cm.

"The Chartered Institute of Marketing."

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2005.

Available via World Wide Web.

ISBN: 1423728475 (electronic bk.)Subjects--Topical Terms:

523494
Corporate image.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD59 / .H32 2005eb

Dewey Class. No.: 659.2

Corporate reputation, the brand & the bottom line = powerful proven communication strategies for maximizing value /
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500 $a Includes index.
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