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Measuring the effectiveness of image...
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Woodside, Arch G.
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Measuring the effectiveness of image and linkage advertising = the nitty-gritty of maxi-marketing /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Measuring the effectiveness of image and linkage advertising/ Arch G. Woodside.
其他題名:
the nitty-gritty of maxi-marketing /
作者:
Woodside, Arch G.
出版者:
Westport, Conn. :Quorum Books, : 1996.,
面頁冊數:
xxiv, 251 p. :ill. ;24 cm.
標題:
Advertising - Brand name products. -
電子資源:
http://ebooks.abc-clio.com/?isbn=9780313036149An electronic book in the ABC-CLIO eBooks Online database, accessible through the World Wide Web; click for information.
ISBN:
0313036144 (e-Book)
Measuring the effectiveness of image and linkage advertising = the nitty-gritty of maxi-marketing /
Woodside, Arch G.
Measuring the effectiveness of image and linkage advertising
the nitty-gritty of maxi-marketing /[electronic resource] :Arch G. Woodside. - Westport, Conn. :Quorum Books,1996. - xxiv, 251 p. :ill. ;24 cm.
Includes bibliographical references (p. [245]-247) and index.
ISBN: 0313036144 (e-Book)
LCCN: 95050739Subjects--Topical Terms:
597174
Advertising
--Brand name products.
LC Class. No.: HF6161.B4 / W67 1996
Dewey Class. No.: 658.8/343
Measuring the effectiveness of image and linkage advertising = the nitty-gritty of maxi-marketing /
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