Public relations.

Disruption in the boardroom = leading corporate governance and oversight into an evolving digital future / by: (書目-電子資源)

Marketing the water-energy-food (WEF) nexus = testing message effects with American college students / by: (書目-電子資源)

Public relations campaigns and techniques : = building bridges into the 21st century / by: (書目-語言資料,印刷品)

International and intercultural public relations : = a campaign case approach / by: (書目-語言資料,印刷品)

Adventures in public relations : = case studies and critical thinking / by: (書目-語言資料,印刷品)

Writing PR : = a multimedia approach / by: (書目-語言資料,印刷品)

The new public : = professional communication and the means of social influence / by: (書目-語言資料,印刷品)

Public relations writing : = principles in practice / by: (書目-語言資料,印刷品)

Public relations : = a values-driven approach / by: (書目-語言資料,印刷品)

Public relations : = strategies and tactics / by: (書目-語言資料,印刷品)

Writing winning proposals : = PR cases / by: (書目-語言資料,印刷品)

Developing the public relations campaign : = a team-based approach / by: (書目-語言資料,印刷品)

Public communication campaigns / by: (書目-語言資料,印刷品)

Public relations campaign strategies : = planning for implementation / by: (書目-語言資料,印刷品)

The essentials of corporate communications and public relations. by: (書目-語言資料,印刷品)

Business partnering for continuous improvement = how to forge enduring alliances among employees, suppliers & customers / by: (書目-電子資源)

Comunicaciones corporativas en un mundo globalizado by: (書目-電子資源)

Strategic planning for public relations by: (書目-電子資源)

Strategic planning for public relations by: (書目-電子資源)

Making it in public relations = an insider's guide to career opportunities / by: (書目-電子資源)

Business golf = the art of building business relationships on the links / by: (書目-電子資源)

Public relations strategy by: (書目-電子資源)

Becoming a public relations writer = a writing process workbook for the profession / by: (書目-電子資源)

What's keeping your customers up at night? = close more deals by selling to your client's pain / by: (書目-電子資源)

Using public relations strategies to promote your nonprofit organization / by: (書目-語言資料,印刷品)

The new rules of marketing and PR : = how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / by: (書目-語言資料,印刷品)

Reputation management by: (書目-語言資料,印刷品)

An overview of the public relations function by: (書目-電子資源)

The four stages of highly effective crisis management : = how to manage the media in the digital age / by: (書目-語言資料,印刷品)

Managing the public's trust in non-profit organizations by: (書目-電子資源)

Navigating the talent shift = how to build on-demand teams that drive innovation, control costs, and get results / by: (書目-電子資源)

Share this too = more social media solutions for PR professionals / by: (書目-電子資源)

The new rules of marketing & PR = how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / by: (書目-電子資源)

The PR masterclass = how to develop a public relations strategy that works! / by: (書目-電子資源)

Share this = the social media handbook for PR professionals / by: (書目-電子資源)

World class communication = how great CEOs win with the public, shareholders, employees, and the media / by: (書目-電子資源)

100 great PR ideas from leading companies around the world by: (書目-電子資源)

Public relations crisis communication : = a new model / by: (書目-語言資料,印刷品)

Storytelling in all aspects by: (書目-電子資源)

The corporate newsroom = steering companies efficiently through communication / by: (書目-電子資源)

Social Media Usage in Crisis Communication: a Case Study of Samsung. by: (書目-電子資源)

Public relations and advertising theories = concepts and practices / by: (書目-電子資源)

The History of an Australian Film Production Company: Cinesound, 1932-1970. by: (書目-電子資源)

Social Media and Interpersonal Relations - a Case of Facebook and Instagram. by: (書目-電子資源)

Global communication = planning global PR campaigns / by: (書目-電子資源)

Public relations in global cultural contexts : = multi-paradigmatic perspectives / by: (書目-語言資料,印刷品)

Public relations writing worktext : = a practical guide for the profession / by: (書目-語言資料,印刷品)

The PR buzz factor = how using public relations can boost your business / by: (書目-電子資源)

Leisure services management / by: (書目-語言資料,印刷品)

Principles of strategic communication by: (書目-電子資源)

Business partnering for continuous improvement : = how to forge enduring alliances among employees, suppliers & customers / by: (書目-語言資料,印刷品)

Multicultural public relations : = a social-interpretive approach / by: (書目-語言資料,印刷品)

Effective public relations / by: (書目-語言資料,印刷品)

Public relations : = strategies and tactics / by: (書目-語言資料,印刷品)

The Management and practice of public relations / by: (書目-語言資料,印刷品)

Communicating out of a crisis / by: (書目-語言資料,印刷品)

Effective writing skills for public relations / by: (書目-語言資料,印刷品)

Strategic public relations / by: (書目-語言資料,印刷品)

Handbook of public relations / by: (書目-語言資料,印刷品)

Public relations for marketing professionals / by: (書目-語言資料,印刷品)

Managing your reputation : = how to plan and run communications programmes that win friends and build success / by: (書目-語言資料,印刷品)

Do-it-yourself publicity by: (書目-電子資源)

Communicating when your company is under siege = surviving public crisis / by: (書目-電子資源)

78 important questions every leader should ask and answer / by: (書目-語言資料,印刷品)

The marketing of rebellion : = insurgents, media, and international activism / by: (書目-語言資料,印刷品)

Getting attention = leading-edge lessons for publicity and marketing / by: (書目-電子資源)

The handbook of strategic public relations & integrated communications by: (書目-電子資源)

Effective internal communication / by: (書目-語言資料,印刷品)

The future of excellence in public relations and communication management : = challenges for the next generation / by: (書目-語言資料,印刷品)

Public relations worktext = a writing and planning resource / by: (書目-電子資源)

The new PR toolkit = strategies for successful media relations / by: (書目-電子資源)

Effective media relations by: (書目-電子資源)

Handbook of corporate communication and public relations = pure and applied / by: (書目-電子資源)

Winning PR in the wired world = powerful communications strategies for the noisy digital space / by: (書目-電子資源)

Deconstructing public relations = public relations criticism / by: (書目-電子資源)

Corporate reputation, the brand & the bottom line = powerful proven communication strategies for maximizing value / by: (書目-電子資源)

Effective internal communication by: (書目-電子資源)

Effective media relations = how to get results / by: (書目-電子資源)

Public relations : = concepts, practice and critique / by: (書目-語言資料,印刷品)

The new rules of marketing and PR : = how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / by: (書目-語言資料,印刷品)

Leisure services management / by: (書目-語言資料,印刷品)

Journal of public relations research. by: (書目-語言資料,印刷品)

Risk issues and crisis management in public relations : = a casebook of best practice / by: (書目-語言資料,印刷品)

Strategic communications planning : = for effective public relations and marketing / by: (書目-語言資料,印刷品)

Today's public relations : = an introduction / by: (書目-語言資料,印刷品)

The handbook of strategic public relations & integrated communications / by: (書目-語言資料,印刷品)

Manager's guide to excellence in public relations and communication management / by: (書目-語言資料,印刷品)

The PR buzz factor = how using public relations can boost your business / by: (書目-語言資料,印刷品)

Strategic planning for public relations / by: (書目-語言資料,印刷品)

PR - a persuasive industry? = spin, public relations, and the shapingof the modern media / by: (書目-電子資源)

Marketing the populist politician = the demotic democrat / by: (書目-電子資源)

International communications strategy : = developments in cross-cultural communications, PR and social media / by: (書目-語言資料,印刷品)

Introducing public relations : = theory and practice / by: (書目-語言資料,印刷品)

Reputation management : = the key to successful public relations and corporate communication / by: (書目-語言資料,印刷品)

The SAGE handbook of public relations / by: (書目-語言資料,印刷品)

Public relations and communication management : = current trends and emerging topics / by: (書目-語言資料,印刷品)

World class communication : = how great CEOs win with the public, shareholders, employees, and the media / by: (書目-語言資料,印刷品)

The four stages of highly effective crisis management = how to manage the media in the digital age / by: (書目-電子資源)

Asian perspectives on the development of public relations : = other voices / by: (書目-電子資源)

Eastern European perspectives on the development of public relations = other voices / by: (書目-電子資源)

Under pressure = coal industry rhetoric and neoliberalism / by: (書目-電子資源)

Managing TV brands with social media = an empirical analysis of television series brands / by: (書目-電子資源)

Cosmopolitan managers = executive development that works / by: (書目-電子資源)

Public relations : = contemporary issues and techniques / by: (書目-語言資料,印刷品)

Public relations and participatory culture : = fandom, social media and community engagement / by: (書目-語言資料,印刷品)

Public relations and the public interest / by: (書目-語言資料,印刷品)

Social media campaigns : = strategies for public relations and marketing / by: (書目-語言資料,印刷品)

Becoming a public relations writer : = strategic writing for emerging and established media / by: (書目-語言資料,印刷品)

Global writing for public relations : = connecting in English with stakeholders and publics worldwide / by: (書目-語言資料,印刷品)

Pitch, tweet, or engage on the street : = how to practice global public relations and strategic communication / by: (書目-語言資料,印刷品)

Managing public relations and brand image through social media by: (書目-電子資源)

Trust and reputation management systems = an e-business perspective / by: (書目-電子資源)

Corporate diversity communication strategy = an insight into American MNCs' online communities and social media engagement / by: (書目-電子資源)

Social media campaigns : = strategies for public relations and marketing / by: (書目-語言資料,印刷品)

The apology impulse = how the business world ruined sorry and why we can't stop saying it / by: (書目-電子資源)