Public relations.
Overview
| Works: | 136 works in 24 publications in 24 languages | |
|---|---|---|
Titles
The marketing of rebellion : = insurgents, media, and international activism /
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(Language materials, printed)
Full frontal PR = getting people talking about you, your business, or your product /
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(Electronic resources)
Public relations writing worktext : = a practical guide for the profession /
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(Language materials, printed)
Managing TV brands with social media = an empirical analysis of television series brands /
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(Electronic resources)
Starting up in business networks = why relationships matter in entrepreneurship /
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(Electronic resources)
Corporate diversity communication strategy = an insight into American MNCs' online communities and social media engagement /
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(Electronic resources)
The apology impulse = how the business world ruined sorry and why we can't stop saying it /
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(Electronic resources)
Disruption in the boardroom = leading corporate governance and oversight into an evolving digital future /
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(Electronic resources)
Marketing the water-energy-food (WEF) nexus = testing message effects with American college students /
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(Electronic resources)
Developing the public relations campaign : = a team-based approach /
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(Language materials, printed)
International and intercultural public relations : = a campaign case approach /
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Adventures in public relations : = case studies and critical thinking /
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Public relations campaigns and techniques : = building bridges into the 21st century /
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(Language materials, printed)
Multicultural public relations : = a social-interpretive approach /
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(Language materials, printed)
Public relations campaign strategies : = planning for implementation /
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(Language materials, printed)
Communicating when your company is under siege = surviving public crisis /
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(Electronic resources)
Business partnering for continuous improvement = how to forge enduring alliances among employees, suppliers & customers /
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(Electronic resources)
The future of excellence in public relations and communication management : = challenges for the next generation /
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(Language materials, printed)
Making it in public relations = an insider's guide to career opportunities /
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(Electronic resources)
Business golf = the art of building business relationships on the links /
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(Electronic resources)
Winning PR in the wired world = powerful communications strategies for the noisy digital space /
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(Electronic resources)
Becoming a public relations writer = a writing process workbook for the profession /
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(Electronic resources)
What's keeping your customers up at night? = close more deals by selling to your client's pain /
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(Electronic resources)
Corporate reputation, the brand & the bottom line = powerful proven communication strategies for maximizing value /
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The new rules of marketing and PR : = how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /
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(Language materials, printed)
The PR buzz factor = how using public relations can boost your business /
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(Language materials, printed)
PR - a persuasive industry? = spin, public relations, and the shapingof the modern media /
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(Electronic resources)
The four stages of highly effective crisis management : = how to manage the media in the digital age /
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(Language materials, printed)
The four stages of highly effective crisis management = how to manage the media in the digital age /
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(Electronic resources)
Asian perspectives on the development of public relations : = other voices /
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(Electronic resources)
Eastern European perspectives on the development of public relations = other voices /
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(Electronic resources)
Navigating the talent shift = how to build on-demand teams that drive innovation, control costs, and get results /
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(Electronic resources)
Public relations and participatory culture : = fandom, social media and community engagement /
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(Language materials, printed)
Social media campaigns : = strategies for public relations and marketing /
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(Language materials, printed)
Becoming a public relations writer : = strategic writing for emerging and established media /
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(Language materials, printed)
Global writing for public relations : = connecting in English with stakeholders and publics worldwide /
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(Language materials, printed)
Pitch, tweet, or engage on the street : = how to practice global public relations and strategic communication /
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(Language materials, printed)
The PR buzz factor = how using public relations can boost your business /
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(Electronic resources)
The corporate newsroom = steering companies efficiently through communication /
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(Electronic resources)
The History of an Australian Film Production Company: Cinesound, 1932-1970.
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(Electronic resources)
Social Media and Interpersonal Relations - a Case of Facebook and Instagram.
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(Electronic resources)
Public relations in global cultural contexts : = multi-paradigmatic perspectives /
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(Language materials, printed)
The new public : = professional communication and the means of social influence /
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(Language materials, printed)
Business partnering for continuous improvement : = how to forge enduring alliances among employees, suppliers & customers /
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(Language materials, printed)
Networking smart : = how to build relationships for personal and organizational success /
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(Language materials, printed)
Managing your reputation : = how to plan and run communications programmes that win friends and build success /
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(Language materials, printed)
Handbook of corporate communication and public relations = pure and applied /
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(Electronic resources)
Never eat alone and other secrets to success : = one relationship at a time /
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(Language materials, printed)
Using public relations strategies to promote your nonprofit organization /
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(Language materials, printed)
The new rules of marketing and PR : = how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /
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(Language materials, printed)
Risk issues and crisis management in public relations : = a casebook of best practice /
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(Language materials, printed)
Strategic communications planning : = for effective public relations and marketing /
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(Language materials, printed)
The handbook of strategic public relations & integrated communications /
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(Language materials, printed)
Manager's guide to excellence in public relations and communication management /
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(Language materials, printed)
International communications strategy : = developments in cross-cultural communications, PR and social media /
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(Language materials, printed)
Reputation management : = the key to successful public relations and corporate communication /
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(Language materials, printed)
Public relations and communication management : = current trends and emerging topics /
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(Language materials, printed)
World class communication : = how great CEOs win with the public, shareholders, employees, and the media /
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(Language materials, printed)
The new rules of marketing & PR = how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly /
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(Electronic resources)
The PR masterclass = how to develop a public relations strategy that works! /
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(Electronic resources)
World class communication = how great CEOs win with the public, shareholders, employees, and the media /
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(Electronic resources)
Online public relations = a practical guide to developing an online strategy in the world of social media /
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(Electronic resources)
Social media campaigns : = strategies for public relations and marketing /
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(Language materials, printed)
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