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Full frontal PR = getting people talking about you, your business, or your product /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Full frontal PR/ by Richard Laermer with Michael Prichinello.
Reminder of title:	getting people talking about you, your business, or your product /
Author:	Laermer, Richard,
other author:	Prichinello, Michael.
Published:	Princeton :Bloomberg Press, : 2003.,
Description:	xvii, 231 p. ;24 cm.
Notes:	Includes index.
[NT 15003449]:	Word of mouth -- The press : merchants of exposure -- Power tools for building buzz -- Finding the right news hook -- Winding up for your pitch -- It's your interview -- Source filing 101 -- Going national -- The internet chapter -- Afterword : why PR doesn't happen overnight.
Subject:	Public relations. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=114473An electronic book accessible through the World Wide Web; click for information
ISBN:	1417531037 (electronic bk.)

Full frontal PR = getting people talking about you, your business, or your product /
Laermer, Richard,1960-

Full frontal PRgetting people talking about you, your business, or your product /[electronic resource] :by Richard Laermer with Michael Prichinello. - 1st ed. - Princeton :Bloomberg Press,2003. - xvii, 231 p. ;24 cm.

Includes index.

Word of mouth -- The press : merchants of exposure -- Power tools for building buzz -- Finding the right news hook -- Winding up for your pitch -- It's your interview -- Source filing 101 -- Going national -- The internet chapter -- Afterword : why PR doesn't happen overnight.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.

Available via World Wide Web.

ISBN: 1417531037 (electronic bk.)Subjects--Topical Terms:

542883
Public relations.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD59 / .L32 2003eb

Dewey Class. No.: 659.2

Full frontal PR = getting people talking about you, your business, or your product /
LDR:01369cmm a2200277 a 45 001 734052
003 OCoLC
005 20080319
006 m d
007 cr cnu---unuuu
008 250519s2003 nju s 001 0 eng d
020 $a 1417531037 (electronic bk.)
035 $a ocm56750559
035 $a 734052
040 $a N $c N $d OCLCQ
049 $a AMFA
050 1 4 $a HD59 $b .L32 2003eb
082 0 4 $a 659.2 $2 22
100 $a Laermer, Richard, $d 1960- $3 828415
245 1 0 $a Full frontal PR $h [electronic resource] : $b getting people talking about you, your business, or your product / $c by Richard Laermer with Michael Prichinello.
250 $a 1st ed.
260 $a Princeton : $c 2003. $b Bloomberg Press,
300 $a xvii, 231 p. ; $c 24 cm.
500 $a Includes index.
505 0 $a Word of mouth -- The press : merchants of exposure -- Power tools for building buzz -- Finding the right news hook -- Winding up for your pitch -- It's your interview -- Source filing 101 -- Going national -- The internet chapter -- Afterword : why PR doesn't happen overnight.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2004. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries.
650 $a Public relations. $3 542883
655 $a Electronic books. $2 lcsh $3 542853
700 $a Prichinello, Michael. $3 828414
710 $a NetLibrary, Inc. $3 542851
856 4 0 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=114473 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF