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Public relations campaigns and techn...

Artigue, Ray J.

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Public relations campaigns and techniques : = building bridges into the 21st century /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Public relations campaigns and techniques :/ Fran R. Matera, Ray J. Artigue.
Reminder of title:	building bridges into the 21st century /
Author:	Matera, Fran R.,
other author:	Artigue, Ray J.
Published:	Boston :Allyn and Bacon, : c2000.,
Description:	vii, 280 p. :ill. ;24 cm.
Subject:	Public relations. -
ISBN:	0205158153$b(pbk.) :

Public relations campaigns and techniques : = building bridges into the 21st century /
Matera, Fran R.,1954-

Public relations campaigns and techniques :building bridges into the 21st century /Fran R. Matera, Ray J. Artigue. - Boston :Allyn and Bacon,c2000. - vii, 280 p. :ill. ;24 cm.

Includes bibliographical references (p. 265-273) and index.

ISBN: 0205158153$b(pbk.) :NT$1960

LCCN: 99048412 Subjects--Topical Terms:

542883
Public relations.

LC Class. No.: HM1221 / .M37 2000

Dewey Class. No.: 659.2

Public relations campaigns and techniques : = building bridges into the 21st century /
LDR:00608nam _2200181 a_450 001 616846
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008 060520s2000 maua b 001 0 eng
010 $a 99048412
020 $a 0205158153$b(pbk.) : $c NT$1960
035 $a 00325937
040 $a DLC $c DLC $d DLC
042 $a pcc
050 0 0 $a HM1221 $b .M37 2000
082 0 0 $a 659.2 $2 21
100 $a Matera, Fran R., $d 1954- $3 601934
245 1 0 $a Public relations campaigns and techniques : $b building bridges into the 21st century / $c Fran R. Matera, Ray J. Artigue.
260 $a Boston : $c c2000. $b Allyn and Bacon,
300 $a vii, 280 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 265-273) and index.
650 $a Public relations. $3 542883
700 $a Artigue, Ray J. $3 601933