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An overview of the public relations ...

Bowen, Shannon A.

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An overview of the public relations function

Record Type:	Electronic resources : Monograph/item
Title/Author:	An overview of the public relations function/ Shannon A. Bowen, Brad Rawlins, Thomas Martin.
Author:	Bowen, Shannon A.
other author:	Rawlins, Brad.
Published:	New York, N.Y. :Business Expert Press, : 2010.,
Description:	xi, 186 p.
[NT 15003449]:	Preface -- Part I : Mastering the basics. The importance of public relations : Case: UPS faces losses in Teamster's union strike ; What is public relations? ; Models and approaches to public relations ; Public relations as a management function -- Part II : Organizations and processes. Organizational factors contributing to excellent public relations ; How public relations contributes to organizational effectiveness ; Identifying and prioritizing stakeholders and publics ; Public relations research: the key to strategy ; The public relations process: RACE -- Part III : The practice and best practices. The practice of public relations ; Ethics, leadership and counseling roles, and moral analyses ; Best practices for excellence in public relations -- Notes -- References -- Index.
Subject:	Corporations - Public relations. -
Online resource:	http://portal.igpublish.com/iglibrary/search/BEPB0000028.htmlElectronic resource
ISBN:	9781606491003 (electronic book)

An overview of the public relations function
Bowen, Shannon A.

An overview of the public relations function[electronic resource] /Shannon A. Bowen, Brad Rawlins, Thomas Martin. - 1st ed. - New York, N.Y. :Business Expert Press,2010. - xi, 186 p. - Public relations collection.

Includes bibliographical references (p. [171]-178) and index.

Preface -- Part I : Mastering the basics. The importance of public relations : Case: UPS faces losses in Teamster's union strike ; What is public relations? ; Models and approaches to public relations ; Public relations as a management function -- Part II : Organizations and processes. Organizational factors contributing to excellent public relations ; How public relations contributes to organizational effectiveness ; Identifying and prioritizing stakeholders and publics ; Public relations research: the key to strategy ; The public relations process: RACE -- Part III : The practice and best practices. The practice of public relations ; Ethics, leadership and counseling roles, and moral analyses ; Best practices for excellence in public relations -- Notes -- References -- Index.

"This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?"--Abstract from book.

Mode of access: World Wide Web.

ISBN: 9781606491003 (electronic book)Subjects--Topical Terms:

595488
Corporations
--Public relations.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HD59 / .B694 2010eb

Dewey Class. No.: 659.2

An overview of the public relations function
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020 $a 1606490990 (pbk.)
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100 1 $a Bowen, Shannon A. $3 1307047
245 1 3 $a An overview of the public relations function $h [electronic resource] / $c Shannon A. Bowen, Brad Rawlins, Thomas Martin.
250 $a 1st ed.
260 $a New York, N.Y. : $b Business Expert Press, $c 2010.
300 $a xi, 186 p.
490 0 $a Public relations collection
504 $a Includes bibliographical references (p. [171]-178) and index.
505 0 $a Preface -- Part I : Mastering the basics. The importance of public relations : Case: UPS faces losses in Teamster's union strike ; What is public relations? ; Models and approaches to public relations ; Public relations as a management function -- Part II : Organizations and processes. Organizational factors contributing to excellent public relations ; How public relations contributes to organizational effectiveness ; Identifying and prioritizing stakeholders and publics ; Public relations research: the key to strategy ; The public relations process: RACE -- Part III : The practice and best practices. The practice of public relations ; Ethics, leadership and counseling roles, and moral analyses ; Best practices for excellence in public relations -- Notes -- References -- Index.
520 $a "This book provides an executive review of the field of public relations with a focus on what managers need to know in order to master the function quickly and effectively. Throughout the text, we integrate the academic with the professional by asking, how can an executive use this knowledge to make the most of the public relations function, department, and initiatives in order to help their whole organization be successful?"--Abstract from book.
538 $a Mode of access: World Wide Web.
650 0 $a Corporations $x Public relations. $3 595488
650 0 $a Public relations. $3 542883
650 0 $a Public relations $x Management. $3 788095
650 0 $a Business ethics. $3 541588
655 7 $a Electronic books. $2 lcsh $3 542853
700 1 $a Rawlins, Brad. $3 1307048
700 1 $a Martin, Thomas R. $3 1307049
856 4 0 $u http://portal.igpublish.com/iglibrary/search/BEPB0000028.html $z Electronic resource $2 http