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The new rules of marketing and PR : ...

Scott, David Meerman.

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The new rules of marketing and PR : = how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The new rules of marketing and PR :/ David Meerman Scott.
Reminder of title:	how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /
Author:	Scott, David Meerman.
Published:	Hoboken, N.J. :John Wiley & Sons, Inc., : c2007.,
Description:	xxvii, 275 p. ;23 cm.
Subject:	Internet marketing. -
Online resource:	http://www.loc.gov/catdir/toc/ecip077/2006102241.htmlhttp://www.loc.gov/catdir/toc/ecip077/2006102241.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0741/2006102241-b.htmlhttp://www.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Online resource:	http://www.loc.gov/catdir/enhancements/fy0741/2006102241-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0741/2006102241-d.html
ISBN:	0470113456 (cloth : alk. paper)

The new rules of marketing and PR : = how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /
Scott, David Meerman.

The new rules of marketing and PR :how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /David Meerman Scott. - Hoboken, N.J. :John Wiley & Sons, Inc.,c2007. - xxvii, 275 p. ;23 cm.

Includes bibliographical references and index.

ISBN: 0470113456 (cloth : alk. paper)

LCCN: 2006102241Subjects--Topical Terms:

570186
Internet marketing.

LC Class. No.: HF5415.1265 / .S393 2007

Dewey Class. No.: 658.8/72

The new rules of marketing and PR : = how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly /
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008 081106s2007 nju b 001 0 eng
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020 $a 0470113456 (cloth : alk. paper)
020 $a 9780470113455 (cloth : alk. paper) : $c US24.95
035 $a PA9704J022
040 $a DLC $c DLC $d DLC $d DH
050 0 0 $a HF5415.1265 $b .S393 2007
082 0 0 $a 658.8/72 $2 22
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245 1 4 $a The new rules of marketing and PR : $b how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly / $c David Meerman Scott.
260 $a Hoboken, N.J. : $c c2007. $b John Wiley & Sons, Inc.,
300 $a xxvii, 275 p. ; $c 23 cm.
504 $a Includes bibliographical references and index.
650 $a Internet marketing. $3 570186
650 $a Public relations. $3 542883
856 4 1 $3 Table of contents only $u http://www.loc.gov/catdir/toc/ecip077/2006102241.html $z http://www.loc.gov/catdir/toc/ecip077/2006102241.html
856 4 2 $3 Contributor biographical information $u http://www.loc.gov/catdir/enhancements/fy0741/2006102241-b.html $z http://www.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/enhancements/fy0741/2006102241-d.html $z http://www.loc.gov/catdir/enhancements/fy0741/2006102241-d.html