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The new public : = professional comm...

Mayhew, Leon H.

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The new public : = professional communication and the means of social influence /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	The new public :/ Leon H. Mayhew.
Reminder of title:	professional communication and the means of social influence /
Author:	Mayhew, Leon H.
Published:	Cambridge ;Cambridge University Press, : 1997.,
Description:	xi, 332 p. ;24 cm.
Series:	Cambridge cultural social studies
Subject:	Public relations. -
ISBN:	0521481465$b(hbk.) :

The new public : = professional communication and the means of social influence /
Mayhew, Leon H.

The new public :professional communication and the means of social influence /Leon H. Mayhew. - Cambridge ;Cambridge University Press,1997. - xi, 332 p. ;24 cm. - Cambridge cultural social studies.

Includes bibliographical references (p. 303-325) and index.

ISBN: 0521481465$b(hbk.) :NT$1006

LCCN: 96049355 Subjects--Topical Terms:

542883
Public relations.

LC Class. No.: HM263 / .M3124 1997

Dewey Class. No.: 659.2

The new public : = professional communication and the means of social influence /
LDR:00658nam _2200193 a_450 001 607700
005 19970123153545.0
008 050404s1997 enk b 001 0 eng
010 $a 96049355
020 $a 0521481465$b(hbk.) : $c NT$1006
020 $a 0521484936$b(pbk.)
035 $a 00285237
040 $a DLC $c DLC $d DLC
050 0 0 $a HM263 $b .M3124 1997
082 0 0 $a 659.2 $2 21
100 $a Mayhew, Leon H. $3 583386
245 1 4 $a The new public : $b professional communication and the means of social influence / $c Leon H. Mayhew.
260 $a Cambridge ; $a New York : $c 1997. $b Cambridge University Press,
300 $a xi, 332 p. ; $c 24 cm.
440 0 $a Cambridge cultural social studies
504 $a Includes bibliographical references (p. 303-325) and index.
650 $a Public relations. $3 542883
650 $a Communication $x Social aspects. $3 540309
650 $a Influence (Psychology) $3 583387
650 $a Manipulative behavior. $3 583388
650 $a Persuasion (Psychology) $3 533184