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Marketing the populist politician = ...

Busby, Robert.

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Marketing the populist politician = the demotic democrat /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Marketing the populist politician/ Robert Busby.
Reminder of title:	the demotic democrat /
Author:	Busby, Robert.
Published:	Basingstoke [England] ;Palgrave Macmillan, : 2009.,
Description:	ix, 232 p. ;22 cm.
[NT 15003449]:	Leadership and Ordinariness -- Cloth Coats and Camelot -- Thatcher and Major: Marketing a Conservative Identity -- Confronting an Elite Identity -- New Labour and Tony Blair -- Bush, NASCAR Dads and Wal-Mart Moms -- Cameron and Brown -- Conclusion.
Subject:	Communication in politics - Great Britain. -
Online resource:	http://link.springer.com/10.1057/9780230244283access to fulltext (Palgrave)
ISBN:	0230244289

Marketing the populist politician = the demotic democrat /
Busby, Robert.

Marketing the populist politicianthe demotic democrat /[electronic resource] :Robert Busby. - Basingstoke [England] ;Palgrave Macmillan,2009. - ix, 232 p. ;22 cm.

Includes bibliographical references and index.

Leadership and Ordinariness -- Cloth Coats and Camelot -- Thatcher and Major: Marketing a Conservative Identity -- Confronting an Elite Identity -- New Labour and Tony Blair -- Bush, NASCAR Dads and Wal-Mart Moms -- Cameron and Brown -- Conclusion.

The marketing of politicians has increasingly revolved around the interplay between their social characteristics and their political appeal. The presentation of political leaders as 'ordinary' has become an important criteria for their electoral standing. Marketing the Populist Politician examines how and why selected political leaders from the United Kingdom and United States have adopted a populist remit and presentedtheir ordinariness as an asset when engaging in a fight for popular credibility. It considers how emotional values and social hardship appearto be contemporary necessities in politics, and how these are presented and manufactured for popular consumption.

Electronic reproduction.
Basingstoke, England :
Palgrave Macmillan,
2009.

Mode of access:World Wide Web.

ISBN: 0230244289Subjects--Topical Terms:

583840
Communication in politics
--Great Britain.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: JA85.2.G7 / B87 2009

Dewey Class. No.: 324.7/30941

Marketing the populist politician = the demotic democrat /
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020 $a 9780230244283
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035 $a ocn449912643
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040 $a UKPGM $b eng $c UKPGM $d UV0
043 $a e-uk--- $a n-us---
049 $a APTA
050 1 4 $a JA85.2.G7 $b B87 2009
082 0 4 $a 324.7/30941 $2 22
100 1 $a Busby, Robert. $3 1036959
245 1 0 $a Marketing the populist politician $h [electronic resource] : $b the demotic democrat / $c Robert Busby.
260 $a Basingstoke [England] ; $a New York : $c 2009. $b Palgrave Macmillan,
300 $a ix, 232 p. ; $c 22 cm.
504 $a Includes bibliographical references and index.
505 0 $a Leadership and Ordinariness -- Cloth Coats and Camelot -- Thatcher and Major: Marketing a Conservative Identity -- Confronting an Elite Identity -- New Labour and Tony Blair -- Bush, NASCAR Dads and Wal-Mart Moms -- Cameron and Brown -- Conclusion.
520 $a The marketing of politicians has increasingly revolved around the interplay between their social characteristics and their political appeal. The presentation of political leaders as 'ordinary' has become an important criteria for their electoral standing. Marketing the Populist Politician examines how and why selected political leaders from the United Kingdom and United States have adopted a populist remit and presentedtheir ordinariness as an asset when engaging in a fight for popular credibility. It considers how emotional values and social hardship appearto be contemporary necessities in politics, and how these are presented and manufactured for popular consumption.
533 $a Electronic reproduction. $b Basingstoke, England : $c Palgrave Macmillan, $d 2009. $n Mode of access:World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Oct. 6, 2009). $n Access may berestricted to users at subscribing institutions.
650 0 $a Communication in politics $z Great Britain. $3 583840
650 0 $a Communication in politics $z United States. $3 583841
650 0 $a Marketing $x Political aspects $z Great Britain. $3 1036960
650 0 $a Marketing $x Political aspects $z United States. $3 1036961
650 7 $a Comparative politics. $2 bicssc $3 1099278
650 7 $a Elections & referenda. $2 bicssc $3 1099550
650 7 $a Political leaders & leadership. $2 bicssc $3 1099343
650 7 $a Political science & theory. $2 bicssc $3 1082826
650 7 $a Politics and Government. $2 eflch $3 1082827
650 7 $a Public relations. $3 542883
655 7 $a Electronic books. $2 lcsh $3 542853
710 2 $a Palgrave Connect (Online service) $3 1081578
856 4 0 $3 Palgrave Connect $u http://link.springer.com/10.1057/9780230244283 $z access to fulltext (Palgrave)