Social marketing.
Overview
Works: | 57 works in 10 publications in 10 languages |
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Titles
A Manual for culturally-adapted social marketing : = health and population /
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Information campaigns : = balancing social values and social change /
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Cold cash for warm hearts : = 101 best social marketing initiatives /
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The zen of social media marketing = an easier way to build credibility, generate buzz, and increase revenue /
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(Electronic resources)
Marketing the public sector : = promoting the causes of public and nonprofit agencies /
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Marketing social change : = changing behavior to promote health, social development, and the environment /
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Cause marketing = build your image and bottom line through socially responsible partnerships, programs, and events /
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Let every child be wanted : = how social marketing is revolutionizing contraceptive use around the world /
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Nonprofit and business sector collaboration : = social enterprises, cause-related marketing, sponsorships, and other corporate-nonprofit dealings /
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Social marketing : = why should the Devil have all the best tunes? /
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Corporate social responsibility : = doing the most good for your company and your cause /
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The art of cause marketing : = how to use advertising to change personal behavior and public policy /
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Principles and practice of social marketing : = an international perspective /
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The effects of cause-related marketing on customers' attitudes and buying behavior
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(Electronic resources)
Dynamics of competitive advantage and consumer perception in social marketing /
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Using social marketing for public emergency preparedness : = social change for community resilience /
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Hands-on social marketing = a step-by-step guide to designing change for good /
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Fundraising with businesses = 40 new (and improved!) strategies for nonprofits /
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(Electronic resources)
Formative research in social marketing = innovative methods to gain consumer insights /
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Marketing and the common good = essays from Notre Dame on societal impact /
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Emerging markets from a multidisciplinary perspective = challenges, opportunities and research agenda /
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Using social marketing for public emergency preparedness = social change for community resilience /
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Corporate social responsibility in Poland = strategies, opportunities and challenges /
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Social marketing and its influence on animal origin food product consumption
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The promotion of education = a critical cultural social marketing approach /
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Social marketing and sustainable development goals (SDGs) = case studies for a global perspective /
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