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The handbook of persuasion and socia...

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Stewart, David W.

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The handbook of persuasion and social marketing

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The handbook of persuasion and social marketing/ David W. Stewart, editor.
其他作者:	Stewart, David W.
出版者:	Santa Barbara, Calif. :Praeger, : 2015.,
面頁冊數:	3 v. in 1 (vi, 1009 p.) ;cm
內容註:	v. 1. Historical and social foundations -- v. 2. Conceptual, theoretical, and strategic dimensions -- v. 3. Applications and uses.
標題:	Social marketing. -
電子資源:	http://ebooks.abc-clio.com/?isbn=9781440804052
ISBN:	1440804052 (e-book)

The handbook of persuasion and social marketing
The handbook of persuasion and social marketing[electronic resource] /David W. Stewart, editor. - Santa Barbara, Calif. :Praeger,2015. - 3 v. in 1 (vi, 1009 p.) ;cm

Includes bibliographical references and index.

v. 1. Historical and social foundations -- v. 2. Conceptual, theoretical, and strategic dimensions -- v. 3. Applications and uses.

ISBN: 1440804052 (e-book)Subjects--Topical Terms:

669978
Social marketing.

LC Class. No.: HF5414 / .H364 2014

Dewey Class. No.: 658.8/72

The handbook of persuasion and social marketing
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003 DLC
005 20140501120530.0
008 161123s2014 cau ob 001 0 eng
010 $z 2014016049
020 $a 1440804052 (e-book)
020 $a 9781440804052 (e-book)
020 $a 1440804044 (alk. paper)
020 $a 9781440804045 (alk. paper)
035 $a 00000066
040 $a DLC $b eng $c DLC $d DLC
042 $a pcc
050 4 $a HF5414 $b .H364 2014
082 0 4 $a 658.8/72 $2 23
245 0 4 $a The handbook of persuasion and social marketing $h [electronic resource] / $c David W. Stewart, editor.
260 $a Santa Barbara, Calif. : $b Praeger, $c 2015.
300 $a 3 v. in 1 (vi, 1009 p.) ; $c cm
504 $a Includes bibliographical references and index.
505 0 $a v. 1. Historical and social foundations -- v. 2. Conceptual, theoretical, and strategic dimensions -- v. 3. Applications and uses.
650 0 $a Social marketing. $3 669978
650 0 $a Marketing $x Social aspects. $3 648105
700 1 $a Stewart, David W. $3 619055
776 1 $c Original $z 1440804044
856 4 0 $u http://ebooks.abc-clio.com/?isbn=9781440804052

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