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Social marketing in the 21st century /

Andreasen, Alan R., (1934-)

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Social marketing in the 21st century /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Social marketing in the 21st century // Alan R. Andreasen.
作者:	Andreasen, Alan R.,
出版者:	Thousand Oaks, Calif. :SAGE Publications, : c2006.,
面頁冊數:	xi, 264 p. :ill. ;24 cm.
內容註:	Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.
標題:	Social marketing. -
電子資源:	http://www.loc.gov/catdir/toc/ecip0517/2005022466.htmlhttp://www.loc.gov/catdir/toc/ecip0517/2005022466.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0734/2005022466-b.htmlhttp://www.loc.gov/catdir/enhancements/fy0734/2005022466-b.html
電子資源:	http://www.loc.gov/catdir/enhancements/fy0659/2005022466-d.htmlhttp://www.loc.gov/catdir/enhancements/fy0659/2005022466-d.html
ISBN:	141291633X :

Social marketing in the 21st century /
Andreasen, Alan R.,1934-

Social marketing in the 21st century /Alan R. Andreasen. - Thousand Oaks, Calif. :SAGE Publications,c2006. - xi, 264 p. :ill. ;24 cm.

Includes bibliographical references (p. 237-252) and index.

Social change, social problems and 21st century social marketing -- Creating and framing the agenda -- The structure of social problems -- The role of social marketing -- Setting priorities with social marketing -- Beyond downstream interventions : influencing communities -- Structural change : influencing lawmakers and regulators -- Structural change : recruiting business allies -- Recruiting allies in the media and the health-care communities -- Repostioning social marketing for the 21st century.

ISBN: 141291633X :UK46.00

LCCN: 2005022466Subjects--Topical Terms:

669978
Social marketing.

LC Class. No.: HF5414 / .A527 2006

Dewey Class. No.: 361/.0068/8

Social marketing in the 21st century /
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