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Social marketing and public health =...

Blair-Stevens, Clive.

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Social marketing and public health = theory and practice /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Social marketing and public health/ edited by Jeff French with Clive Blair-Stevens, Dominic McVey, Rowena Merritt.
其他題名:	theory and practice /
其他作者:	Blair-Stevens, Clive.
出版者:	Oxford :Oxford University Press, : 2010.,
面頁冊數:	xiv, 351 p. :ill. ;25 cm.
標題:	Communication in public health. -
電子資源:	http://dx.doi.org/10.1093/acprof:oso/9780199550692.001.0001
ISBN:	9780199550692

Social marketing and public health = theory and practice /
Social marketing and public healththeory and practice /[electronic resource] :edited by Jeff French with Clive Blair-Stevens, Dominic McVey, Rowena Merritt. - Oxford :Oxford University Press,2010. - xiv, 351 p. :ill. ;25 cm.

Includes bibliographical references and index.

Social marketing uses established commercial marketing tools and principles to influence behaviour change, and is increasingly becoming a major tool in health promotion. This book provides an international account of the theory and practice behind social marketing.

Electronic reproduction.
Oxford :
Oxford University Press,
2010.

(Oxford Scholarship Online).

Mode of access: World Wide Web. System requirements: Internet Explorer 6.0 (or higher) or Firefox 2.0 (or higher).

ISBN: 9780199550692Subjects--Topical Terms:

848231
Communication in public health.

LC Class. No.: RA410.56

Dewey Class. No.: 362.10688

Social marketing and public health = theory and practice /
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