Brand choice.

Overview

Works:	13 works in 2 publications in 2 languages

Titles

Marketing straight to the heart by: (Electronic resources)

Experience the message : = how experiential marketing is changing the brand world / by: (Language materials, printed)

Cyberbranding = brand building in the digital economy / by: (Language materials, printed)

Firebrands = building brand loyalty in the Internet age / by: (Language materials, printed)

Brand failures by: (Language materials, printed)

Brand hijack : = marketing without marketing / by: (Language materials, printed)

Measuring the effectiveness of image and linkage advertising = the nitty-gritty of maxi-marketing / by: (Language materials, printed)

Touch branding / by: (Language materials, printed)

Building brand without mass media : = efficient and effective tools of brand building / by: (Language materials, printed)

Creating images and the psychology of marketing communication by: (Electronic resources)

Subjects