東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Determinants of private label attitu...

Weiss, Stefanie.

FindBook

Google Book

Amazon

博客來

Determinants of private label attitude = predicting consumers' brand preferences using psychographics /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Determinants of private label attitude/ by Stefanie Weiss.
其他題名:	predicting consumers' brand preferences using psychographics /
作者:	Weiss, Stefanie.
出版者:	Wiesbaden :Springer Fachmedien Wiesbaden : : 2015.,
面頁冊數:	xv, 143 p. :ill., digital ;24 cm.
內容註:	Attitudes as Predictors of Intention -- Demographics and their Limitations -- The Predictive Power of Psychographics -- Managerial Implications.
Contained By:	Springer eBooks
標題:	Brand choice. -
電子資源:	http://dx.doi.org/10.1007/978-3-658-08672-5
ISBN:	9783658086725 (electronic bk.)

Determinants of private label attitude = predicting consumers' brand preferences using psychographics /
Weiss, Stefanie.

Determinants of private label attitudepredicting consumers' brand preferences using psychographics /[electronic resource] :by Stefanie Weiss. - Wiesbaden :Springer Fachmedien Wiesbaden :2015. - xv, 143 p. :ill., digital ;24 cm. - BestMasters. - BestMasters..

Attitudes as Predictors of Intention -- Demographics and their Limitations -- The Predictive Power of Psychographics -- Managerial Implications.

Various psychographic traits that most directly influence consumers' private label attitudes are the focal point of Stefanie Weiss' investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand positioning and market segmentation.The hypothesized relationships between consumers' private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire. Their response data are then analyzed using the multiple regression technique. Contents Attitudes as Predictors of Intention Demographics and their Limitations The Predictive Power of Psychographics Managerial Implications Target Groups Teachers and students of economics with the focus on marketing and brand management Executives and consultants in the field of marketing, brand management, retailing and market research The Author Stefanie Weiß has earned a Master's degree in Marketing and Branding at the IMC Krems in Austria.

ISBN: 9783658086725 (electronic bk.)

Standard No.: 10.1007/978-3-658-08672-5doiSubjects--Topical Terms:

755561
Brand choice.

LC Class. No.: HF5415.3

Dewey Class. No.: 658.8343

Determinants of private label attitude = predicting consumers' brand preferences using psychographics /
LDR:02424nmm a2200337 a 4500 001 1995115
003 DE-He213
005 20150910170011.0
006 m d
007 cr nn 008maaau
008 151019s2015 gw s 0 eng d
020 $a 9783658086725 (electronic bk.)
020 $a 9783658086718 (paper)
024 7 $a 10.1007/978-3-658-08672-5 $2 doi
035 $a 978-3-658-08672-5
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.3
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.8343 $2 23
090 $a HF5415.3 $b .W432 2015
100 1 $a Weiss, Stefanie. $3 2134341
245 1 0 $a Determinants of private label attitude $h [electronic resource] : $b predicting consumers' brand preferences using psychographics / $c by Stefanie Weiss.
260 $a Wiesbaden : $b Springer Fachmedien Wiesbaden : $b Imprint: Springer Gabler, $c 2015.
300 $a xv, 143 p. : $b ill., digital ; $c 24 cm.
490 1 $a BestMasters
505 0 $a Attitudes as Predictors of Intention -- Demographics and their Limitations -- The Predictive Power of Psychographics -- Managerial Implications.
520 $a Various psychographic traits that most directly influence consumers' private label attitudes are the focal point of Stefanie Weiss' investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand positioning and market segmentation.The hypothesized relationships between consumers' private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire. Their response data are then analyzed using the multiple regression technique. Contents Attitudes as Predictors of Intention Demographics and their Limitations The Predictive Power of Psychographics Managerial Implications Target Groups Teachers and students of economics with the focus on marketing and brand management Executives and consultants in the field of marketing, brand management, retailing and market research The Author Stefanie Weiß has earned a Master's degree in Marketing and Branding at the IMC Krems in Austria.
650 0 $a Brand choice. $3 755561
650 0 $a Consumers' preferences. $3 648978
650 0 $a Psychographics. $3 679905
650 1 4 $a Economics/Management Science. $3 890844
650 2 4 $a Marketing. $3 536353
650 2 4 $a Market Research. $3 1624133
650 2 4 $a Business Strategy/Leadership. $3 1565354
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a BestMasters. $3 2056364
856 4 0 $u http://dx.doi.org/10.1007/978-3-658-08672-5
950 $a Behavioral Science (Springer-11640)