Brand choice and loyalty = evidence ...
Meier, Beat.

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  • Brand choice and loyalty = evidence from Swiss car registration microdata /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Brand choice and loyalty/ by Beat Meier.
    其他題名: evidence from Swiss car registration microdata /
    作者: Meier, Beat.
    出版者: Wiesbaden :Springer Fachmedien Wiesbaden : : 2020.,
    面頁冊數: xvi, 109 p. :ill. (some col.), digital ;24 cm.
    內容註: General Understanding of Consumer Behavior Regarding Choice and Loyalty -- Influences of Demographic Factors on Brand Choice and Loyalty -- Effects of Incentives on Purchase Behavior -- Formation of Brand Loyalty over Time.
    Contained By: Springer eBooks
    標題: Brand choice. -
    電子資源: https://doi.org/10.1007/978-3-658-28014-7
    ISBN: 9783658280147
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