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Creating images and the psychology of marketing communication

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Creating images and the psychology of marketing communication/ edited by Lynn R. Kahle & Chung-Hyun Kim.{me_controlnum}
其他作者:	Kahle, Lynn R.
出版者:	Mahwah :Lawrence Erlbaum Associates, Publishers, : 2006.,
面頁冊數:	xxxv, 405 p. :ill. ;24 cm.
標題:	Consumers' preferences -
電子資源:	http://www.tandfebooks.com/isbn/9781410617392
ISBN:	9781410617392 (e-book : PDF)

Creating images and the psychology of marketing communication
Creating images and the psychology of marketing communication[electronic resource] /edited by Lynn R. Kahle & Chung-Hyun Kim.{me_controlnum} - Mahwah :Lawrence Erlbaum Associates, Publishers,2006. - xxxv, 405 p. :ill. ;24 cm.

Includes bibliographical references and index.

Mode of access: World Wide Web.

ISBN: 9781410617392 (e-book : PDF)Subjects--Topical Terms:

886131
Consumers' preferences

LC Class. No.: HF5415.32 / .C74 2006

Dewey Class. No.: 658.8343

Creating images and the psychology of marketing communication
LDR:00730cmm a2200193 a 4500 001 1330055
005 20091230162924.0
008 130214s2006 njua sb 001 0 eng d
020 $a 9781410617392 (e-book : PDF)
020 $a 9780805852165 (hbk.)
035 $a 20110126
040 $a FlBoTFG $c FlBoTFG
050 0 0 $a HF5415.32 $b .C74 2006
082 0 0 $a 658.8343 $2 22
245 0 0 $a Creating images and the psychology of marketing communication $h [electronic resource] / $c edited by Lynn R. Kahle & Chung-Hyun Kim.{me_controlnum}
260 $a Mahwah : $b Lawrence Erlbaum Associates, Publishers, $c 2006.
300 $a xxxv, 405 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references and index.
538 $a Mode of access: World Wide Web.
650 0 $a Consumers' preferences $3 886131
650 0 $a Consumer behavior $v Cross-cultural studies. $3 601327
650 0 $a Imagery (Psychology) $3 541844
650 0 $a Brand choice. $3 755561
650 0 $a Attachment behavior. $3 525687
650 0 $a Communication in marketing. $3 584906
700 1 $a Kahle, Lynn R. $3 818673
700 1 $a Kim, Ch°ung-hyæon, $d 1950- $3 1621552
856 4 0 $u http://www.tandfebooks.com/isbn/9781410617392

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