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Brand choice.

概要

作品:	13 作品在 2 項出版品 2 種語言

書目資訊

Marketing straight to the heart by: (書目-電子資源)

Experience the message : = how experiential marketing is changing the brand world / by: (書目-語言資料,印刷品)

Cyberbranding = brand building in the digital economy / by: (書目-語言資料,印刷品)

Firebrands = building brand loyalty in the Internet age / by: (書目-語言資料,印刷品)

Brand failures by: (書目-語言資料,印刷品)

Brand choice and loyalty = evidence from Swiss car registration microdata / by: (書目-電子資源)

Brand hijack : = marketing without marketing / by: (書目-語言資料,印刷品)

Measuring the effectiveness of image and linkage advertising = the nitty-gritty of maxi-marketing / by: (書目-語言資料,印刷品)

Touch branding / by: (書目-語言資料,印刷品)

Building brand without mass media : = efficient and effective tools of brand building / by: (書目-語言資料,印刷品)

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主題

Motivation research (Marketing)

Marketing.

Business Strategy/Leadership.

Psychographics.

Corporate image.

Consumer behavior

Market Research.

Internet marketing.

Communication in marketing.

Web site development.

Advertising- Brand name products.

Imagery (Psychology)

Market Research/Competitive Intelligence.

Consumers' preferences

Attachment behavior.

Consumers' preferences.

Marketing- Psychological aspects.

Electronic commerce.

Consumer behavior.

Branding (Marketing)

Economics/Management Science.

Brand name products- Marketing.

Consumer Behavior.

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