Languages
Martinez-Lopez, Francisco J.
Overview
| Works: | 0 works in 16 publications in 1 languages | |
|---|---|---|
Titles
Handbook of strategic e-business management
by:
Martinez-Lopez, Francisco J.; SpringerLink (Online service)
(Electronic resources)
Advances in national brand and private label marketing = third International Conference, 2016 /
by:
Martinez-Lopez, Francisco J.; Gazquez-Abad, Juan Carlos.; Gijsbrecht, Els.; SpringerLink (Online service)
(Electronic resources)
Strategies for e-Business = concepts and cases on value creation and digital business transformation /
by:
Martinez-Lopez, Francisco J.; SpringerLink (Online service); Jelassi, Tawfik.
(Electronic resources)
Online brand communities = using the social web for branding and marketing /
by:
Martinez-Lopez, Francisco J.; SpringerLink (Online service)
(Electronic resources)
Advances in national brand and private label marketing = eighth international conference, 2021 /
by:
Martinez-Lopez, Francisco J.; Gazquez-Abad, Juan Carlos.; SpringerLink (Online service); International Conference on Research on National Brand & Private Label Marketing (2021 :)
(Electronic resources)
Advances in digital marketing and eCommerce = First International Conference, 2020 /
by:
Digital Marketing & eCommerce Conference (2020 :); Martinez-Lopez, Francisco J.; D'Alessandro, Steven.; SpringerLink (Online service)
(Electronic resources)
Advances in national brand and private label marketing = ninth International Conference, 2022 /
by:
International Conference on Research on National Brand and Private Label Marketing (2022 :); Martinez-Lopez, Francisco J.; Gazquez-Abad, Juan Carlos.; Ieva, Marco.; SpringerLink (Online service)
(Electronic resources)
Advances in national brand and private label marketing = Sixth International Conference, 2019 /
by:
Martinez-Lopez, Francisco J.; Gazquez-Abad, Juan Carlos.; SpringerLink (Online service); Roggeveen, Anne.; International Conference on Research on National Brand and Private Label Marketing (2019 :)
(Electronic resources)
Social media monetization = platforms, strategic models and critical success factors /
by:
Martinez-Lopez, Francisco J.; SpringerLink (Online service); Li, Yangchun.; Young, Susan M.
(Electronic resources)
Advances in national brand and private label marketing = 10th International Conference, 2023 /
by:
Gazquez-Abad, Juan Carlos.; Martinez-Lopez, Francisco J.; SpringerLink (Online service); International Conference on Research on National Brand and Private Label Marketing (2023)); Gielens, Katrijn.
(Electronic resources)
Advances in national brand and private label marketing = Fifth International Conference, 2018 /
by:
Martinez-Lopez, Francisco J.; Gazquez-Abad, Juan Carlos.; SpringerLink (Online service); Chernev, Alexander.; International Conference on Research on National Brand and Private Label Marketing (2018 :)
(Electronic resources)
Advances in national brand and private label marketing = Seventh International Conference, 2020 /
by:
International Conference on Research on National Brand & Private Label Marketing (2020 :); Martinez-Lopez, Francisco J.; Gazquez-Abad, Juan Carlos.; Breugelmans, Els.; SpringerLink (Online service)
(Electronic resources)
Advances in digital marketing and eCommerce = second International Conference, 2021 /
by:
Digital Marketing & eCommerce Conference (2021 :); Martinez-Lopez, Francisco J.; Lopez Lopez, David.; SpringerLink (Online service)
(Electronic resources)
Advances in digital marketing and eCommerce = fourth International Conference, 2023 /
by:
Digital Marketing & ECommerce Conference (2023)); Martinez-Lopez, Francisco J.; SpringerLink (Online service)
(Electronic resources)
Management intelligent systems = first International Symposium /
by:
Casillas, Jorge.; Martinez-Lopez, Francisco J.; Corchado, Juan M.; SpringerLink (Online service)
(Electronic resources)
Advances in national brand and private label marketing = second International Conference, 2015 /
by:
Martinez-Lopez, Francisco J.; Gazquez-Abad, Juan Carlos.; Sethuraman, Raj.; SpringerLink (Online service)
(Language materials, printed)
Marketing intelligent systems using soft computing = managerial and research applications /
by:
Casillas, Jorge.; Martinez-Lopez, Francisco J.; SpringerLink (Online service)
(Language materials, printed)
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Subjects
Marketing.
Appl.Mathematics/Computational Methods of Engineering.
Business/Management Science, general.
Computer Science, general.
Business Strategy/Leadership.
Trade.
Branding.
Business and Management.
Information Systems and Communication Service.
Soft computing.
Artificial Intelligence (incl. Robotics)
Industrial, Organisational and Economic Psychology.
Brand name products
Customer Relationship Management.
Cross-Cultural Psychology.
Management information systems
Internet marketing
Computational Intelligence.
Sales/Distribution.
Electronic commerce
Social Media.
Electronic commerce- Planning.
e-Business/e-Commerce.
Internet advertising.
IT in Business.
Industrial and Organizational Psychology.
Market Psychology.
Digital Marketing.
Engineering.
Economics/Management Science.
Branding (Marketing)
Electronic commerce.
Marketing
Online Marketing/Social Media.
e-Commerce and e-Business.
Artificial intelligence.
Artificial intelligence- Data processing
Electronic commerce- Management.
e-Commerce/e-business.
Consumer Behavior.
Business Strategy and Leadership.
Social media- Marketing.