Strategies for e-Business = concepts...
Jelassi, Tawfik.

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  • Strategies for e-Business = concepts and cases on value creation and digital business transformation /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Strategies for e-Business/ by Tawfik Jelassi, Francisco J. Martinez-Lopez.
    其他題名: concepts and cases on value creation and digital business transformation /
    作者: Jelassi, Tawfik.
    其他作者: Martinez-Lopez, Francisco J.
    出版者: Cham :Springer International Publishing : : 2020.,
    面頁冊數: xiii, 795 p. :ill., digital ;24 cm.
    內容註: Introduction: Key Terminology and Evolution of E-business -- The E-business Strategy Framework: Overview of the E-business Strategy Framework -- External Analysis: The Impact of the Internet on the Macro-Environment and on the Industry Structure of E-business Companies -- Internal Analysis: E-business Competencies as Sources of Strengths and Weaknesses -- Strategy Options in E-business Markets -- Creating and Sustaining a Competitive Advantage Over Time -- Exploiting Opportunities of New Market Spaces in E-business -- Creating and Capturing Value Through E-business Strategies -- Choosing the Appropriate Strategy for the Internal Organisation of E-business Activities -- Interaction With Suppliers: E-procurement -- Choosing the Appropriate E-business Strategy for Interacting With Users -- Moving from Wired E-commerce to Mobile E-Commerce and U-Commerce -- Strategies for Mobile Commerce -- Strategies for Social Commerce -- Unifying Channels to Reach Customers: Omni-Channel Strategies -- The Strategic Approach of the World's Bigges E-tailing -- Strategic Trends for E-business -- A Roadmap for E-business Strategy Implementation: A Roadmap for E-business Strategy Implementation -- Case Studies: Digital Transformation at Axel Springer -- Dallara Automobil: Transforming a Racing Legend -- DBS Transformation (a): Becoming a World-Class Multinational Bank -- DBS Transformation (b): Going Digital and Creating a 22,000 Person Start-up -- Digital Business Transformation in Silicon Savannah: How M-PESA Changed Safaricom (Kenya) -- DBS Transformation (c): The World's Best Digital Bank -- Accorhotels' Digital Transformation: A Strategic Response to Hospitality Disruptor Airbnb -- Disruptive Change at Bossard With SmartFactoryLogistics.com? -- Mary Barra and the Lyft Investment: Leading GM into the Sharing Economy Through Acquisitions -- TURKCELL (A): How to Respond to Digital Disruption? -- TURKCELL (B): From a Telecom Network Operator -- Nestle: Developing a Digital Nutrition Platform for Japan. - Rabobank: Building Digital Agility at Scale.
    Contained By: Springer eBooks
    標題: Electronic commerce. -
    電子資源: https://doi.org/10.1007/978-3-030-48950-2
    ISBN: 9783030489502
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W9394606 電子資源 11.線上閱覽_V 電子書 EB HF5548.32 .J453 2020 一般使用(Normal) 在架 0
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