東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

Advances in national brand and priva...

Martinez-Lopez, Francisco J.

FindBook

Google Book

Amazon

博客來

Advances in national brand and private label marketing = Fifth International Conference, 2018 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Advances in national brand and private label marketing/ edited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Alexander Chernev.
其他題名:	Fifth International Conference, 2018 /
其他作者:	Martinez-Lopez, Francisco J.
團體作者:	International Conference on Research on National Brand and Private Label Marketing
出版者:	Cham :Springer International Publishing : : 2018.,
面頁冊數:	xiii, 176 p. :ill., digital ;24 cm.
內容註:	Part I: Consumer Behavior -- Part II: Online Context and Digital Transformation -- Part III: Branding -- Part IV: Modelling and Theoretical Research.
Contained By:	Springer eBooks
標題:	Branding (Marketing) - Congresses. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-92084-9
ISBN:	9783319920849

Advances in national brand and private label marketing = Fifth International Conference, 2018 /
Advances in national brand and private label marketingFifth International Conference, 2018 /[electronic resource] :edited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Alexander Chernev. - Cham :Springer International Publishing :2018. - xiii, 176 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7246. - Springer proceedings in business and economics..

Part I: Consumer Behavior -- Part II: Online Context and Digital Transformation -- Part III: Branding -- Part IV: Modelling and Theoretical Research.

ISBN: 9783319920849

Standard No.: 10.1007/978-3-319-92084-9doiSubjects--Topical Terms:

3331809
Branding (Marketing)
--Congresses.

LC Class. No.: HF5415.1255 / .I58 2018

Dewey Class. No.: 658.827

Advances in national brand and private label marketing = Fifth International Conference, 2018 /
LDR:01293nmm a2200325 a 4500 001 2145828
003 DE-He213
005 20181119154458.0
006 m d
007 cr nn 008maaau
008 190227s2018 gw s 0 eng d
020 $a 9783319920849 $q (electronic bk.)
020 $a 9783319920832 $q (paper)
024 7 $a 10.1007/978-3-319-92084-9 $2 doi
035 $a 978-3-319-92084-9
040 $a GP $c GP
041 0 $a eng
050 4 $a HF5415.1255 $b .I58 2018
072 7 $a KJS $2 bicssc
072 7 $a KJSM $2 bicssc
072 7 $a BUS043000 $2 bisacsh
082 0 4 $a 658.827 $2 23
090 $a HF5415.1255 $b .I61 2018
111 2 $a International Conference on Research on National Brand and Private Label Marketing $n (5th : $d 2018 : $c Granada, Spain) $3 3331807
245 1 0 $a Advances in national brand and private label marketing $h [electronic resource] : $b Fifth International Conference, 2018 / $c edited by Francisco J. Martinez-Lopez, Juan Carlos Gazquez-Abad, Alexander Chernev.
260 $a Cham : $b Springer International Publishing : $b Imprint: Springer, $c 2018.
300 $a xiii, 176 p. : $b ill., digital ; $c 24 cm.
490 1 $a Springer proceedings in business and economics, $x 2198-7246
505 0 $a Part I: Consumer Behavior -- Part II: Online Context and Digital Transformation -- Part III: Branding -- Part IV: Modelling and Theoretical Research.
650 0 $a Branding (Marketing) $v Congresses. $3 3331809
650 1 4 $a Business and Management. $2 eflch $3 1485455
650 2 4 $a Marketing. $3 536353
650 2 4 $a Industrial and Organizational Psychology. $3 3039266
650 2 4 $a e-Business/e-Commerce. $3 2145355
650 2 4 $a Trade. $3 2054344
650 2 4 $a Business Strategy/Leadership. $3 1565354
700 1 $a Martinez-Lopez, Francisco J. $3 1245503
700 1 $a Gazquez-Abad, Juan Carlos. $3 2071560
700 1 $a Chernev, Alexander. $3 3331808
710 2 $a SpringerLink (Online service) $3 836513
773 0 $t Springer eBooks
830 0 $a Springer proceedings in business and economics. $3 2058047
856 4 0 $u http://dx.doi.org/10.1007/978-3-319-92084-9
950 $a Business and Management (Springer-41169)