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Advances in digital marketing and eC...

Digital Marketing & eCommerce Conference (2020 :)

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Advances in digital marketing and eCommerce = First International Conference, 2020 /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Advances in digital marketing and eCommerce/ edited by Francisco J. Martinez-Lopez, Steven D'Alessandro.
Reminder of title:	First International Conference, 2020 /
other author:	Martinez-Lopez, Francisco J.
corporate name:	Digital Marketing & eCommerce Conference
Published:	Cham :Springer International Publishing : : 2020.,
Description:	ix, 220 p. :ill., digital ;24 cm.
Contained By:	Springer eBooks
Subject:	Electronic commerce - Congresses. -
Online resource:	https://doi.org/10.1007/978-3-030-47595-6
ISBN:	9783030475956

Advances in digital marketing and eCommerce = First International Conference, 2020 /
Advances in digital marketing and eCommerceFirst International Conference, 2020 /[electronic resource] :edited by Francisco J. Martinez-Lopez, Steven D'Alessandro. - Cham :Springer International Publishing :2020. - ix, 220 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7246. - Springer proceedings in business and economics..

This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020) Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.

ISBN: 9783030475956

Standard No.: 10.1007/978-3-030-47595-6doiSubjects--Topical Terms:

736131
Electronic commerce
--Congresses.

LC Class. No.: HF5548.32

Dewey Class. No.: 658.872

Advances in digital marketing and eCommerce = First International Conference, 2020 /
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490 1 $a Springer proceedings in business and economics, $x 2198-7246
520 $a This book highlights the latest research presented at the first Digital Marketing & eCommerce Conference (Barcelona, Spain, June 2020) Papers include a diverse set of digital marketing and eCommerce-related topics such as user psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, social branding, business model, user privacy, and more.
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