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Advances in digital marketing and eC...

Digital Marketing & eCommerce Conference (2021 :)

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Advances in digital marketing and eCommerce = second International Conference, 2021 /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Advances in digital marketing and eCommerce/ edited by Francisco J. Martinez-Lopez, David Lopez Lopez.
其他題名:	second International Conference, 2021 /
其他題名:	DMeC 2021
其他作者:	Martinez-Lopez, Francisco J.
團體作者:	Digital Marketing & eCommerce Conference
出版者:	Cham :Springer International Publishing : : 2021.,
面頁冊數:	x, 336 p. :ill., digital ;24 cm.
Contained By:	Springer Nature eBook
標題:	Electronic commerce - Congresses. -
電子資源:	https://doi.org/10.1007/978-3-030-76520-0
ISBN:	9783030765200

Advances in digital marketing and eCommerce = second International Conference, 2021 /
Advances in digital marketing and eCommercesecond International Conference, 2021 /[electronic resource] :DMeC 2021edited by Francisco J. Martinez-Lopez, David Lopez Lopez. - Cham :Springer International Publishing :2021. - x, 336 p. :ill., digital ;24 cm. - Springer proceedings in business and economics,2198-7246. - Springer proceedings in business and economics..

This book highlights the latest research articles presented at the second Digital Marketing & eCommerce Conference in June 2021. Papers include a diverse set of digital marketing and eCommerce-related topics such as sser psychology and behavior in social commerce, influencer marketing in social commerce, social media monetization strategies, social commerce characteristics and their impact on user behavior, branding on social media, social media-based business models, user privacy and security protection on social media, social video marketing and commerce, among other topics.

ISBN: 9783030765200

Standard No.: 10.1007/978-3-030-76520-0doiSubjects--Topical Terms:

736131
Electronic commerce
--Congresses.

LC Class. No.: HF5548.32 / .D54 2021

Dewey Class. No.: 658.872

Advances in digital marketing and eCommerce = second International Conference, 2021 /
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