Marketing - Social aspects.
概要
| 作品: | 45 作品在 9 項出版品 9 種語言 | |
|---|---|---|
書目資訊
Social responsibility in marketing : = a proactive and profitable marketing management strategy /
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Ecopreneuring : = the complete guide to small business opportunities from the environmental revolution /
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Costing the earth : = the challenge for governments, the opportunities for business /
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Marketing in a multicultural world : = ethnicity, nationalism, and cultural identity /
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Reverse psychology marketing = the death of traditional marketing and the rise of the new "pull" game /
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The silver market phenomenon = business opportunities in an era of demographic change /
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Macromarketing--a global focus : = marketing systems, societal development, equity & poverty /
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Managing social media and consumerism : = the grapevine effect in competitive markets /
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Lead markets in age-based innovations = demographic change and internationally successful innovations /
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Computer-mediated marketing strategies : = social media and online brand communities /
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Good works! = marketing and corporate initiatives that build a better world... and the bottom line /
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The social organisation of marketing = a figurational approach to people, organisations, and markets /
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