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The marketing era = from professional practice to global provisioning /

Record Type:	Electronic resources : Monograph/item
Title/Author:	The marketing era/ Kalman Applbaum.
Reminder of title:	from professional practice to global provisioning /
Author:	Applbaum, Kalman.
Published:	New York :Routledge, : 2004.,
Description:	ix, 283 p. :ill. ;24 cm.
[NT 15003449]:	Marketing principles -- The logic of marketing strategy -- Global marketing practice -- Problems in the moral history of marketing -- American abundance and the marketing revolution -- Marketing marketing.
Subject:	Marketing - Social aspects. -
Online resource:	https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=110521An electronic book accessible through the World Wide Web; click for information
ISBN:	0203503082 (electronic bk.)

The marketing era = from professional practice to global provisioning /
Applbaum, Kalman.

The marketing erafrom professional practice to global provisioning /[electronic resource] :Kalman Applbaum. - New York :Routledge,2004. - ix, 283 p. :ill. ;24 cm.

Includes bibliographical references (p. 261-276) and index.

Marketing principles -- The logic of marketing strategy -- Global marketing practice -- Problems in the moral history of marketing -- American abundance and the marketing revolution -- Marketing marketing.

Electronic reproduction.
Boulder, Colo. :
NetLibrary,
2004.

Available via World Wide Web.

ISBN: 0203503082 (electronic bk.)Subjects--Topical Terms:

648105
Marketing
--Social aspects.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF1515 / .A66 2004eb

Dewey Class. No.: 658.8

The marketing era = from professional practice to global provisioning /
LDR:01350cmm a2200265 a 45 001 749726
003 OCoLC
005 20071228
006 m d
007 cr cnu---unuuu
008 250516s2004 nyua sb 001 0 eng d
020 $a 0203503082 (electronic bk.)
035 $a ocm57049154
035 $a 749726
040 $a N $c N $d OCLCQ
049 $a AMFA
050 1 4 $a HF1515 $b .A66 2004eb
082 0 4 $a 658.8 $2 22
100 $a Applbaum, Kalman. $3 841566
245 1 4 $a The marketing era $h [electronic resource] : $b from professional practice to global provisioning / $c Kalman Applbaum.
260 $a New York : $c 2004. $b Routledge,
300 $a ix, 283 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 261-276) and index.
505 0 $a Marketing principles -- The logic of marketing strategy -- Global marketing practice -- Problems in the moral history of marketing -- American abundance and the marketing revolution -- Marketing marketing.
533 $a Electronic reproduction. $b Boulder, Colo. : $c NetLibrary, $d 2004. $n Available via World Wide Web. $n Access may be limited to NetLibrary affiliated libraries. $n "This edition published in the Taylor & Francis e-Library, 2004."
650 $a Marketing $x Social aspects. $3 648105
650 $a Marketing. $3 536353
655 $a Electronic books. $2 lcsh $3 542853
710 $a NetLibrary, Inc. $3 542851
856 4 0 $3 Bibliographic record display $u https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=110521 $z An electronic book accessible through the World Wide Web; click for information
994 $a 92 $b AMF