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Good works! = marketing and corporat...

Kotler, Philip.

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Good works! = marketing and corporate initiatives that build a better world... and the bottom line /

Record Type:	Electronic resources : Monograph/item
Title/Author:	Good works!/ Philip Kotler, David Hessekiel & Nancy R. Lee.
Reminder of title:	marketing and corporate initiatives that build a better world... and the bottom line /
Author:	Kotler, Philip.
other author:	Hessekiel, David,
Published:	Hoboken, NJ :John Wiley and Sons, : c2012.,
Description:	1 online resource (vi, 282 p.) :ill.
Subject:	Marketing - Social aspects. -
Online resource:	http://onlinelibrary.wiley.com/book/10.1002/9781119205210
ISBN:	9781119205210 (electronic bk.)

Good works! = marketing and corporate initiatives that build a better world... and the bottom line /
Kotler, Philip.

Good works!marketing and corporate initiatives that build a better world... and the bottom line /[electronic resource] :Philip Kotler, David Hessekiel & Nancy R. Lee. - 1st ed. - Hoboken, NJ :John Wiley and Sons,c2012. - 1 online resource (vi, 282 p.) :ill.

Includes bibliographical references and index.

ISBN: 9781119205210 (electronic bk.)

LCCN: 2012004742Subjects--Topical Terms:

648105
Marketing
--Social aspects.

LC Class. No.: HF5415.K6246 2012

Dewey Class. No.: 658.8/02

Good works! = marketing and corporate initiatives that build a better world... and the bottom line /
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245 1 0 $a Good works! $h [electronic resource] : $b marketing and corporate initiatives that build a better world... and the bottom line / $c Philip Kotler, David Hessekiel & Nancy R. Lee.
250 $a 1st ed.
260 $a Hoboken, NJ : $b John Wiley and Sons, $c c2012.
300 $a 1 online resource (vi, 282 p.) : $b ill.
504 $a Includes bibliographical references and index.
588 $a Description based on print version record.
650 0 $a Marketing $x Social aspects. $3 648105
650 0 $a Social responsibility of business. $3 542603
650 0 $a Relationship marketing. $3 548872
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700 1 $a Lee, Nancy, $d 1945- $3 2206481
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