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Contemporary marketing and consumer behaviour in sustainable tourism /
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
Contemporary marketing and consumer behaviour in sustainable tourism // edited by Maria Palazzo and Pantea Foroudi.
其他作者:
Palazzo, Maria,
面頁冊數:
1 online resource.
標題:
Advertising - Tourism. -
電子資源:
https://www.taylorfrancis.com/books/9781003388593
電子資源:
http://www.oclc.org/content/dam/oclc/forms/terms/vbrl-201703.pdf
ISBN:
9781003388593
Contemporary marketing and consumer behaviour in sustainable tourism /
Contemporary marketing and consumer behaviour in sustainable tourism /
edited by Maria Palazzo and Pantea Foroudi. - 1 online resource. - Critical studies in tourism, business and management.
"This insightful book explores contemporary consumer behaviour and marketing practices, exploring how to promote effectively towards sustainable tourism development through policies, practices and initiatives involving all stakeholders, including indigenous peoples, local communities, visitors, industry and governments. Proposing a mixture of theory and practice with practical case studies, this book is an important resource for students, researchers and academics in business and tourism, as well as managers and decision-makers globally"--
ISBN: 9781003388593
Standard No.: 10.4324/9781003388593doiSubjects--Topical Terms:
559115
Advertising
--Tourism.
LC Class. No.: HF6161.T63
Dewey Class. No.: 658.8/27
Contemporary marketing and consumer behaviour in sustainable tourism /
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