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Understanding customers

Rice, Chris.

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Understanding customers

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Understanding customers/ Chris Rice.
Author:	Rice, Chris.
other author:	Rice, Chris.
Published:	Oxford ;Butterworth-Heinemann, : 1997.,
Description:	vi, 312 p. :ill. ;24 cm.
Notes:	"Published on behalf of the Chartered Institute of Marketing."
[NT 15003449]:	A historical perspective; Perception; Ideas from economics; Marketing aspects of sociology; People in groups; Attitudes and social behaviour; The behavioural sciences - problems and methods; An introductory look at marketing research; The presentation and interpretation of data; Consumer decision making and modelling; Learning; Segmentation; Attitude change; Forecasting, change and the future; References, bibliography.
Subject:	Consumer behavior. -
Online resource:	http://www.sciencedirect.com/science/book/9780750623223An electronic book accessible through the World Wide Web; click for information
Online resource:	http://www.loc.gov/catdir/toc/els032/97152232.html
Online resource:	http://www.loc.gov/catdir/description/els032/97152232.html
ISBN:	0750623225

Understanding customers
Rice, Chris.

Understanding customers[electronic resource] /Chris Rice. - 2nd ed. - Oxford ;Butterworth-Heinemann,1997. - vi, 312 p. :ill. ;24 cm. - The marketing series. Student. - Marketing series (London, England).Student..

"Published on behalf of the Chartered Institute of Marketing."

Includes bibliographical references (p. 307-308) and index.

A historical perspective; Perception; Ideas from economics; Marketing aspects of sociology; People in groups; Attitudes and social behaviour; The behavioural sciences - problems and methods; An introductory look at marketing research; The presentation and interpretation of data; Consumer decision making and modelling; Learning; Segmentation; Attitude change; Forecasting, change and the future; References, bibliography.

This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice is Senior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector. Recommended by Ted Johns, CIM Senior Examiner for the Understanding Customers paper Updated in line with the latest developments in the investigation of consumer behaviour and with the new CIM syllabus.

Electronic reproduction.
Amsterdam :
Elsevier Science & Technology,
2009.

Mode of access: World Wide Web.

ISBN: 0750623225

Source: 94186:94185Elsevier Science & Technologyhttp://www.sciencedirect.comSubjects--Topical Terms:

535816
Consumer behavior.
Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415.32 / .R53 1997

Dewey Class. No.: 658.8/342

Understanding customers
LDR:03045cam 2200373 a 45 001 893465
003 OCoLC
005 20101126
006 m d
007 cr cn|||||||||
008 101126s1997 enka ob 001 0 eng d
020 $a 0750623225
020 $a 9780750623223
035 $a (OCoLC)474955984
035 $a ocn474955984
037 $a 94186:94185 $b Elsevier Science & Technology $n http://www.sciencedirect.com
040 $a OPELS $b eng $c OPELS
049 $a TEFA
050 1 4 $a HF5415.32 $b .R53 1997
082 0 4 $a 658.8/342 $2 22
100 1 $a Rice, Chris. $3 1032500
245 1 0 $a Understanding customers $h [electronic resource] / $c Chris Rice.
250 $a 2nd ed.
260 $a Oxford ; $a Boston : $c 1997. $b Butterworth-Heinemann,
300 $a vi, 312 p. : $b ill. ; $c 24 cm.
490 1 $a The marketing series. Student
500 $a "Published on behalf of the Chartered Institute of Marketing."
500 $a Rev. ed. of: Consumer behaviour : behavioural aspects of marketing. 1993.
504 $a Includes bibliographical references (p. 307-308) and index.
505 0 $a A historical perspective; Perception; Ideas from economics; Marketing aspects of sociology; People in groups; Attitudes and social behaviour; The behavioural sciences - problems and methods; An introductory look at marketing research; The presentation and interpretation of data; Consumer decision making and modelling; Learning; Segmentation; Attitude change; Forecasting, change and the future; References, bibliography.
520 $a This fully updated second edition of Understanding Customers is a recommended textbook for the Understanding Customers Certificate CIM paper. It is divided into six parts covering the social sciences, people as individuals, people in groups, people in society and people in organisations. Each chapter of Understanding Customers consists of: * learning objectives and definitions * the theoretical background * exercises * issues to consider * current examples * implications for marketing * recent examination questions. Chris Rice is Senior Lecturer in the Nottingham Business School at Nottingham Trent University. He is a CIM examiner on the Understanding Customers paper and has widespread consultancy experience in both the private and public sector. Recommended by Ted Johns, CIM Senior Examiner for the Understanding Customers paper Updated in line with the latest developments in the investigation of consumer behaviour and with the new CIM syllabus.
533 $a Electronic reproduction. $b Amsterdam : $c Elsevier Science & Technology, $d 2009. $n Mode of access: World Wide Web. $n System requirements: Web browser. $n Title from title screen (viewed on Dec. 3, 2009). $n Access may be restricted to users at subscribing institutions.
650 0 $a Consumer behavior. $3 535816
650 0 $a Marketing $x Social aspects. $3 648105
655 7 $a Electronic books. $2 lcsh $3 542853
700 1 $a Rice, Chris. $t Consumer behaviour. $3 1069041
710 2 $a Chartered Institute of Marketing. $3 578725
710 2 $a ScienceDirect (Online service) $3 848416
830 0 $a Marketing series (London, England). $p Student. $3 578729
856 4 0 $3 ScienceDirect $u http://www.sciencedirect.com/science/book/9780750623223 $z An electronic book accessible through the World Wide Web; click for information
856 4 1 $3 Table of contents $u http://www.loc.gov/catdir/toc/els032/97152232.html
856 4 2 $3 Publisher description $u http://www.loc.gov/catdir/description/els032/97152232.html
994 $a C0 $b TEF