Branding (Marketing) - Management.

Value creation : = the power of brand equity / by: (Language materials, printed)

Branding demystified = plans to payoffs / by: (Electronic resources)

Designing luxury brands = the art and science of creating game-changers / by: (Electronic resources)

The crucial role of domain knowledge in evaluating early-stage new product ideas by: (Electronic resources)

Designing luxury brands = the science of pleasing customers' senses / by: (Electronic resources)

Brand name products- Valuation.

Intangible property- Valuation.

Brand loyalty.

Branding.

Marketing.

Branding (Marketing)- Management.

Business and Management.

R & D/Technology Policy.

International Business.

Communication in marketing.

Internet marketing.

Luxury goods industry- Customer services.

Luxury.

Behavioral Neuroscience.

Brand name products.

Behavioral Sciences and Psychology.

Innovation/Technology Management.

Neurosciences.

Anthropology.

Luxury goods industry- Management.

Consumer Behavior.