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The crucial role of domain knowledge...
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Denker, Florian.
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The crucial role of domain knowledge in evaluating early-stage new product ideas
紀錄類型:
書目-電子資源 : Monograph/item
正題名/作者:
The crucial role of domain knowledge in evaluating early-stage new product ideas/ by Florian Denker.
作者:
Denker, Florian.
出版者:
Wiesbaden :Springer Fachmedien Wiesbaden : : 2018.,
面頁冊數:
xxi, 249 p. :ill., digital ;24 cm.
Contained By:
Springer eBooks
標題:
Branding (Marketing) - Management. -
電子資源:
http://dx.doi.org/10.1007/978-3-658-19784-1
ISBN:
9783658197841
The crucial role of domain knowledge in evaluating early-stage new product ideas
Denker, Florian.
The crucial role of domain knowledge in evaluating early-stage new product ideas
[electronic resource] /by Florian Denker. - Wiesbaden :Springer Fachmedien Wiesbaden :2018. - xxi, 249 p. :ill., digital ;24 cm. - Forschungs-/Entwicklungs-/Innovations-Management. - Forschungs-/Entwicklungs-/Innovations-Management..
ISBN: 9783658197841
Standard No.: 10.1007/978-3-658-19784-1doiSubjects--Topical Terms:
913943
Branding (Marketing)
--Management.
LC Class. No.: HF5415.1255 / .D465 2017
Dewey Class. No.: 658.827
The crucial role of domain knowledge in evaluating early-stage new product ideas
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