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Designing luxury brands = the scienc...

Derval, Diana.

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Designing luxury brands = the science of pleasing customers' senses /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Designing luxury brands/ by Diana Derval.
其他題名:	the science of pleasing customers' senses /
作者:	Derval, Diana.
出版者:	Cham :Springer International Publishing : : 2018.,
面頁冊數:	xxii, 170 p. :ill., digital ;24 cm.
內容註:	Understanding Luxury Shoppers -- Identifying Profitable Markets -- Finding the Right Positioning -- Designing Luxury Brands -- Expanding Luxury Brands Internationally -- Building Iconic Brands.
Contained By:	Springer eBooks
標題:	Branding (Marketing) - Management. -
電子資源:	http://dx.doi.org/10.1007/978-3-319-71557-5
ISBN:	9783319715575

Designing luxury brands = the science of pleasing customers' senses /
Derval, Diana.

Designing luxury brandsthe science of pleasing customers' senses /[electronic resource] :by Diana Derval. - Cham :Springer International Publishing :2018. - xxii, 170 p. :ill., digital ;24 cm. - Management for professionals,2192-8096. - Management for professionals..

Understanding Luxury Shoppers -- Identifying Profitable Markets -- Finding the Right Positioning -- Designing Luxury Brands -- Expanding Luxury Brands Internationally -- Building Iconic Brands.

ISBN: 9783319715575

Standard No.: 10.1007/978-3-319-71557-5doiSubjects--Topical Terms:

913943
Branding (Marketing)
--Management.

LC Class. No.: HF5415.1255

Dewey Class. No.: 658.827

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