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  • Designing luxury brands = the art and science of creating game-changers /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: Designing luxury brands/ by Diana Derval.
    其他題名: the art and science of creating game-changers /
    作者: Derval, Diana.
    出版者: Cham :Springer International Publishing : : 2024.,
    面頁冊數: xxix, 234 p. :ill. (chiefly col.), digital ;24 cm.
    內容註: 1. Understanding Luxury Shoppers, UHNWIs, and the Science of Mind Reading -- 2. Profiling Luxury Shoppers, Emerging Markets, and the Sense of Vibration -- 3. Identifying Profitable Markets, eVTOLs, and the Physiology of Luxury -- 4. Turning Features into Benefits, Luxury Lifestyle, and the Sense of Motion -- 5. Creating Game-Changers, Sustainable Luxury, and Beauty OCD -- 6. Spotting the Right Positioning, Luxury Gifting, and the Sense of Colors -- 7. Designing Luxury Brands, Hard Luxury, and the Epigenetics of Success -- 8. Creating a Unique Style, Affordable Luxury, and the Magnetic Sense -- 9. Expanding Luxury Brands Internationally, Space Travel, and the Power of Defying the Elements -- 10. Reaching Luxury Shoppers, Travel Retail, and the Sense of Time -- 11. Building Iconic Luxury Brands, GenAI, and the Gift of Foresight -- 12. Finding the Right Influencers, KOLs, and the Sense of Smell.
    Contained By: Springer Nature eBook
    標題: Branding (Marketing) - Management. -
    電子資源: https://doi.org/10.1007/978-3-031-54093-6
    ISBN: 9783031540936
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