Marketing - Case studies.

Overview

Works:	10 works in 4 publications in 4 languages

Titles

Strategic marketing management cases / by: (Language materials, printed)

Beyond MaxiMarketing : = the new power of caring and daring / by: (Language materials, printed)

Cases in marketing of services : = an international collection / by: (Language materials, printed)

Marketing in a transition economy = new realities, challenges, and prospects / by: (Electronic resources)

Retail marketing / by: (Language materials, printed)

Best practice cases in branding : = lessons from the world's strongest brands / by: (Language materials, printed)

The big book of marketing = lessons and best practices from the world's greatest companies / by: (Electronic resources)

H2H marketing = case studies on human-to-human marketing / by: (Electronic resources)

Subjects

Branding.

Marketing