東華大學圖書館 |

語系: 繁體中文

說明(常見問題)

回圖書館首頁

手機版館藏查詢

登入

回首頁

切換: 標籤 | MARC模式 | ISBD

The big book of marketing = lessons ...

Bennett, Anthony G.

FindBook

Google Book

Amazon

博客來

The big book of marketing = lessons and best practices from the world's greatest companies /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	The big book of marketing/ edited by Anthony G. Bennett.
其他題名:	lessons and best practices from the world's greatest companies /
其他作者:	Bennett, Anthony G.
出版者:	New York :McGraw-Hill, : c2010.,
面頁冊數:	xv, 464 p. :ill.
內容註:	Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales - - Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.
標題:	Marketing - Case studies. -
電子資源:	https://lb30.libraryandbook.net/Book_detial/EB978007162125001Click for full text (McGrawHill)
ISBN:	9780071621250

The big book of marketing = lessons and best practices from the world's greatest companies /
The big book of marketinglessons and best practices from the world's greatest companies /[electronic resource] :edited by Anthony G. Bennett. - New York :McGraw-Hill,c2010. - xv, 464 p. :ill.

Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales - - Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.

ISBN: 9780071621250

LCCN: 2009051788Subjects--Topical Terms:

670161
Marketing
--Case studies.Index Terms--Genre/Form:

542853
Electronic books.

LC Class. No.: HF5415 / .B54 2010

Dewey Class. No.: 658.8

The big book of marketing = lessons and best practices from the world's greatest companies /
LDR:01314cmm a2200229 i 4500 001 2330037
006 m d
007 cr nn muauu
008 240326s2010 nyua sb 001 0 eng
010 $a 2009051788
020 $a 9780071621250
020 $a 0071621253
020 $a 9780071626156
035 $a (OCoLC)490809642
040 $a DLC $c DLC $d CIP $d BWX $d YDXCP $d VP@
041 0 $a eng
050 0 4 $a HF5415 $b .B54 2010
082 0 0 $a 658.8 $2 22
245 0 4 $a The big book of marketing $h [electronic resource] : $b lessons and best practices from the world's greatest companies / $c edited by Anthony G. Bennett.
260 $a New York : $b McGraw-Hill, $c c2010.
300 $a xv, 464 p. : $b ill.
505 0 $a Marketing overview -- Organizational responsibility -- Strategic planning -- Branding -- Marketing research -- Consumer purchasing behavior -- Organizational purchasing behavior -- Marketing communications management -- Sales - - Advertising -- Public relations -- Promotional marketing -- Direct marketing -- Brand ambassadors -- Product management -- Product development -- Product packaging -- Product pricing -- Product quality -- Supply chain management -- Wholesaling -- Warehousing -- Transportation -- Store retailing -- Internet retailing.
650 0 $a Marketing $x Case studies. $3 670161
655 7 $a Electronic books. $2 lcsh $3 542853
700 1 $a Bennett, Anthony G. $3 1017145
856 4 $u https://lb30.libraryandbook.net/Book_detial/EB978007162125001 $z Click for full text (McGrawHill)