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Marketing case studies in emerging markets = contemporary multi-industry issues and best-practices /

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Marketing case studies in emerging markets/ edited by Dilip S. Mutum ... [et al.].
其他題名:	contemporary multi-industry issues and best-practices /
其他作者:	Mutum, Dilip S.
出版者:	Cham :Springer Nature Switzerland : : 2024.,
面頁冊數:	vi, 257 p. :ill. (some col.), digital ;24 cm.
內容註:	1. Emerging Market Resilience: Modern Marketing Strategies for a Dynamic World -- Part 1: Crisis Management & Recovery Strategies -- 2. Case 1: Resilience and Recovery in the Tourism Industry During COVID-19 -- 3. Case 2: Maxis: The Social Media Quagmire and the Road to Redemption -- 4. Case 3: Pivoting in the Pandemic: How BlewMinds Adapted to the COVID-19 Pandemic? -- 5. Case 4: Innovate or Stagnate! Tealive's Entrepreneurial Voyage in the F&B Industry -- Part 2: Digital Transformation & Technological Innovation -- 6. Case 5: Tesla's Entry and the Evolving Dynamics of the Electric Vehicle Market in Malaysia -- 7. Case 6: Dealshare.In: Disrupting the Indian E-Commerce -- 8. Case 7: TikTok Tales: Unravelling the Penang State Museum's Content Strategy for Enhanced Audience Engagement -- 9. Case 8: The Use of Virtual Reality in Thailand's Destination Marketing: A Case Study -- Part 3: Environmental Accountability & Ethical Marketing -- 10. Case 9: The Food Waste Crisis: Why Do Developing Countries Continue to Fail? -- 11. Case 10: Heng Hiap Industries: Pioneer in the Plastic Recycling Industry -- 12. Case 11: Delivering Convenience in Crisis: Food Delivery During the Covid-19 in Thailand -- 13. Case 12: From Scraps to Style: The Art of Hermès' Upcycling Journey with 'Petit H' -- Part 4: Sociocultural Dynamics & Consumer Behavior -- 14. Case 13: The Libresse V-Kebaya Controversy in Malaysia -- 15. Case 14: A Netnographic View of Ramadan E-Bazaars: Digital Transformation Amid Crisis -- 16. Case 15: OREO x BLACKPINK: From black-white to BLACKPINK -- 17. Case 16: The Rising Middle Class and Changing Consumption Pattern: Its Impact on Businesses -- Part 5: Strategic Market Entry & Branding Challenges -- 18. Case 17: Bisleri: Marketing to Manage the Counterfeit Challenge -- 19. Case 18: Sun Care in the UAE: Can a Late Entrant Brand Compete Effectively?.
Contained By:	Springer Nature eBook
標題:	Marketing - Case studies. -
電子資源:	https://doi.org/10.1007/978-3-031-51689-4
ISBN:	9783031516894

Marketing case studies in emerging markets = contemporary multi-industry issues and best-practices /
Marketing case studies in emerging marketscontemporary multi-industry issues and best-practices /[electronic resource] :edited by Dilip S. Mutum ... [et al.]. - Cham :Springer Nature Switzerland :2024. - vi, 257 p. :ill. (some col.), digital ;24 cm. - Springer business cases,2662-544X. - Springer business cases..

1. Emerging Market Resilience: Modern Marketing Strategies for a Dynamic World -- Part 1: Crisis Management & Recovery Strategies -- 2. Case 1: Resilience and Recovery in the Tourism Industry During COVID-19 -- 3. Case 2: Maxis: The Social Media Quagmire and the Road to Redemption -- 4. Case 3: Pivoting in the Pandemic: How BlewMinds Adapted to the COVID-19 Pandemic? -- 5. Case 4: Innovate or Stagnate! Tealive's Entrepreneurial Voyage in the F&B Industry -- Part 2: Digital Transformation & Technological Innovation -- 6. Case 5: Tesla's Entry and the Evolving Dynamics of the Electric Vehicle Market in Malaysia -- 7. Case 6: Dealshare.In: Disrupting the Indian E-Commerce -- 8. Case 7: TikTok Tales: Unravelling the Penang State Museum's Content Strategy for Enhanced Audience Engagement -- 9. Case 8: The Use of Virtual Reality in Thailand's Destination Marketing: A Case Study -- Part 3: Environmental Accountability & Ethical Marketing -- 10. Case 9: The Food Waste Crisis: Why Do Developing Countries Continue to Fail? -- 11. Case 10: Heng Hiap Industries: Pioneer in the Plastic Recycling Industry -- 12. Case 11: Delivering Convenience in Crisis: Food Delivery During the Covid-19 in Thailand -- 13. Case 12: From Scraps to Style: The Art of Hermès' Upcycling Journey with 'Petit H' -- Part 4: Sociocultural Dynamics & Consumer Behavior -- 14. Case 13: The Libresse V-Kebaya Controversy in Malaysia -- 15. Case 14: A Netnographic View of Ramadan E-Bazaars: Digital Transformation Amid Crisis -- 16. Case 15: OREO x BLACKPINK: From black-white to BLACKPINK -- 17. Case 16: The Rising Middle Class and Changing Consumption Pattern: Its Impact on Businesses -- Part 5: Strategic Market Entry & Branding Challenges -- 18. Case 17: Bisleri: Marketing to Manage the Counterfeit Challenge -- 19. Case 18: Sun Care in the UAE: Can a Late Entrant Brand Compete Effectively?.

There is an increasing interest in emerging markets because of the higher economic growth rates compared to developed economies. However, these markets have a diverse consumer base with unique needs and preferences. As a result, companies in these markets face different challenges and opportunities. Unfortunately, there is a lack of marketing cases from these markets. This book presents actual real-world marketing cases in these markets offering an in-depth look at some of the issues faced by companies in different industries. It is hoped that the cases would serve as valuable reference material for academics, students, professionals in marketing, business strategy, and other related fields as well as policymakers, to better understand the challenges of these markets, and develop strategies to succeed in them.

ISBN: 9783031516894

Standard No.: 10.1007/978-3-031-51689-4doiSubjects--Topical Terms:

670161
Marketing
--Case studies.

LC Class. No.: HF5415

Dewey Class. No.: 658.8

Marketing case studies in emerging markets = contemporary multi-industry issues and best-practices /
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