Best practice cases in branding : = ...
Keller, Kevin Lane, (1956-)

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  • Best practice cases in branding : = lessons from the world's strongest brands /
  • Record Type: Language materials, printed : Monograph/item
    Title/Author: Best practice cases in branding :/ Kevin Lane Keller.
    Reminder of title: lessons from the world's strongest brands /
    remainder title: Lessons from the world's strongest brands
    Author: Keller, Kevin Lane,
    Published: Upper Saddle River, NJ :Pearson/Prentice-Hall, : c2008.,
    Description: 382 p. :ill. ;24 cm.
    Subject: Branding (Marketing) - Case studies. - Management -
    ISBN: 013188865X (pbk.)
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  • 1 records • Pages 1 •
 
W0065523 六樓西文書區HC-Z(6F Western Language Books) 01.外借(書)_YB 一般圖書 HD69.B7 K452 2008 一般使用(Normal) On shelf 0
  • 1 records • Pages 1 •
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