Business & Economics - Marketing - General.

Getting better at sensemaking by: (Electronic resources)

Essays by distinguished marketing scholars of the Society for Marketing Advances by: (Electronic resources)

Evaluating marketing actions and outcomes by: (Electronic resources)

Product and market development for subsistence marketplaces by: (Electronic resources)

Organizational culture, business-to-business relationships, and interfirm networks by: (Electronic resources)

Management & management techniques.

Marketing.

Customer relations- Management.

Total quality management.

Consumer behavior- Developing countries

Sales & marketing management.

Decision making.

Subsistence economy

Management decision making.

Interorganizational relations.

Perception.

Business & Economics- Marketing

Organizational effectiveness.

Sales & marketing.

Purchasing & supply management.

Business networks.

Strategic alliances (Business)

Marketing- Management.

Marketing- Developing countries

Consumers- Developing countries