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Essays by distinguished marketing sc...

Woodside, Arch G.

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Essays by distinguished marketing scholars of the Society for Marketing Advances

紀錄類型:	書目-電子資源 : Monograph/item
正題名/作者:	Essays by distinguished marketing scholars of the Society for Marketing Advances/ edited by Arch G. Woodside, Ellen M. Moore.{me_controlnum}
其他作者:	Woodside, Arch G.
出版者:	Amsterdam ;JAI, : 2002.,
面頁冊數:	1 online resource (xii, 220 p.) :ill.
內容註:	Preface / Arch G. Woodside, Ellen M. Moore -- Advances in applied consumer behavior: a marketsegmentation programme / Henry Assael -- The interplay of cognitions and emotions in building services customers retention / Jean-Charles Chebat -- Technology and the new economy: implications for higher education and the marketing discipline / Joseph F. Hair, Barry J. Babin -- Selected issues in modeling consumer brand choice:the extended competitive vulnerability model / Michel Laroche -- Observations on some key psychometric properties of paper-and-pencil measures / Richard G. Netemeyer, Chris Pullig, William O. Bearden -- Marketing is a body of knowledge / Robert A. Peterson -- Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness / Kelly Tepper Tian, William O. Bearden -- Social structural foundations of publication productivity in the Journal of Consumer Research / John P. Eaton, James C. Ward, Ajith Kumar, Peter H. Reingen.
標題:	Marketing. -
電子資源:	http://www.emeraldinsight.com/1069-0964/11
ISBN:	9781849501484 (electronic bk.)

Essays by distinguished marketing scholars of the Society for Marketing Advances
Essays by distinguished marketing scholars of the Society for Marketing Advances[electronic resource] /edited by Arch G. Woodside, Ellen M. Moore.{me_controlnum} - Amsterdam ;JAI,2002. - 1 online resource (xii, 220 p.) :ill. - Advances in business marketing and purchasing,v. 111069-0964 ;. - Advances in business marketing and purchasing ;v. 10..

Includes bibliographical references.

Preface / Arch G. Woodside, Ellen M. Moore -- Advances in applied consumer behavior: a marketsegmentation programme / Henry Assael -- The interplay of cognitions and emotions in building services customers retention / Jean-Charles Chebat -- Technology and the new economy: implications for higher education and the marketing discipline / Joseph F. Hair, Barry J. Babin -- Selected issues in modeling consumer brand choice:the extended competitive vulnerability model / Michel Laroche -- Observations on some key psychometric properties of paper-and-pencil measures / Richard G. Netemeyer, Chris Pullig, William O. Bearden -- Marketing is a body of knowledge / Robert A. Peterson -- Distinguishing consumers' need for uniqueness from individuation and general need for uniqueness / Kelly Tepper Tian, William O. Bearden -- Social structural foundations of publication productivity in the Journal of Consumer Research / John P. Eaton, James C. Ward, Ajith Kumar, Peter H. Reingen.

This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.

ISBN: 9781849501484 (electronic bk.)Subjects--Topical Terms:

536353
Marketing.

LC Class. No.: HF5415 / .E87 2002

Dewey Class. No.: 658.8

Universal Decimal Class. No.: 339.1

Essays by distinguished marketing scholars of the Society for Marketing Advances
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520 $a This volume presents a collection of papers written by senior marketing scholars based on their presentations upon receiving the 'Society for Marketing Advances Distinguished Marketing Scholar Award'. Each paper reviews a stream of research in marketing and reflects the wisdom of authors highly cited in the literature - with citations of their work usually spanning several decades.
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