New products - Marketing.

From idea to profit = how to market innovative products and services / by: (Language materials, printed)

Product marketing for technology companies by: (Language materials, printed)

The complete idiot's guide to cashing in on your inventions by: (Language materials, printed)

The big idea = how business innovators get great ideas to market / by: (Language materials, printed)

Strategic technology management = building bridges between sciences, engineering and business management / by: (Language materials, printed)

Product development = a structured approach to consumer product development, design, and manufacture / by: (Language materials, printed)

The distribution trap = keeping your innovations from becoming commodities / by: (Language materials, printed)

New food product development = from concept to marketplace / by: (Electronic resources)

Value chain marketing = a marketing strategy to overcome immediate customer innovation resistance / by: (Electronic resources)

The customer trap = how to avoid the biggest mistake in business / by: (Electronic resources)

Product development = a structured approach to consumer product development, design, and manufacture / by: (Electronic resources)

Emerging markets from a multidisciplinary perspective = challenges, opportunities and research agenda / by: (Electronic resources)

Rock the tech stage = how the best speakers in tech present ideas and pitch products / by: (Electronic resources)

產品經理的第一本書 = 完全剖析產品管理關鍵領域 / by: (Electronic resources)

產品經理實戰技巧指南 = 產品管理技巧立即上手,成功打造高績效產品線 / by: (Electronic resources)

New product development and delivery : = ensuring successful products through integrated process management / by: (Language materials, printed)

Managing new industry creation : = global knowledge formation and entrepreneurship in high technology / by: (Language materials, printed)

The product manager's handbook = the complete product management resource / by: (Language materials, printed)

New product development and delivery = ensuring successful products through integrated process management / by: (Language materials, printed)

The Evolution of New Markets by: (Language materials, printed)

Innovation, product development and commercialization : = case studies and key practices for market leadership / by: (Language materials, printed)

Marketing strategies for the mature market by: (Language materials, printed)

Strategic technology management = building bridges between sciences, engineering and business management / by: (Electronic resources)

Identifying hidden needs = creating breakthrough products / by: (Electronic resources)