New food product development = from ...
Fuller, Gordon W.

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  • New food product development = from concept to marketplace /
  • 紀錄類型: 書目-電子資源 : Monograph/item
    正題名/作者: New food product development/ Gordon W. Fuller.
    其他題名: from concept to marketplace /
    作者: Fuller, Gordon W.
    出版者: Boca Raton, FL :CRC Press, : c2011.,
    面頁冊數: 1 online resource (xix, 487 p.) :ill.
    內容註: Chapter 1. What Is New Food Product Development? -- Chapter 2. The New Product Development Team: Company Organization and Its Influence on New Product Development -- Chapter 3. What Are the Sources for New Product Ideas? -- Chapter 4. Strategy and the Strategists -- Chapter 5. The Tacticians: Their Influence in Product Development -- Chapter 6. The Legal Department: Protecting the Company -- Its Name, Goodwill, and Image -- Chapter 7. Quality Control: Protecting the Consumer, the Product, and the Company -- Chapter 8. Going to Market: Success or Failure? -- Chapter 9. Why Farm Out New Product Development? -- Chapter 10. New Food Product Development in the Food Service Industry -- Chapter 11. Product Development in the Food Additive and Food Ingredient Industries -- Chapter 12. Dancing but Uncertain of the Music.
    標題: Food - Marketing. -
    電子資源: http://www.crcnetbase.com/isbn/9781439818640
    ISBN: 9781439818657 (electronic bk.)
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W9239542 電子資源 11.線上閱覽_V 電子書 EB HD9000.5 .F86 2011eb 一般使用(Normal) 在架 0
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