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Simulated test marketing : = technol...
~
Shulman, Robert S., (1951-)
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Simulated test marketing : = technology for launching successful new products /
Record Type:
Language materials, printed : Monograph/item
Title/Author:
Simulated test marketing :/ Kevin J. Clancy, Robert S. Shulman, Marianne M. Wolf.
Reminder of title:
technology for launching successful new products /
Author:
Clancy, Kevin J.,
other author:
Shulman, Robert S.,
Published:
New York :Lexington Books ; : c1994.,
Description:
xiii, 306 p. :ill. ;24 cm.
Subject:
Marketing - Computer simulation. -
ISBN:
0029055059
Simulated test marketing : = technology for launching successful new products /
Clancy, Kevin J.,1942-
Simulated test marketing :
technology for launching successful new products /Kevin J. Clancy, Robert S. Shulman, Marianne M. Wolf. - New York :Lexington Books ;c1994. - xiii, 306 p. :ill. ;24 cm.
Includes bibliographical references (p. 291-294) and index.
ISBN: 0029055059
LCCN: 94017718 //r95Subjects--Topical Terms:
670978
Marketing
--Computer simulation.
LC Class. No.: HF5415.125 / .C58 1994
Dewey Class. No.: 658.8/00285
Simulated test marketing : = technology for launching successful new products /
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1942-
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Simulated test marketing :
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technology for launching successful new products /
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Kevin J. Clancy, Robert S. Shulman, Marianne M. Wolf.
260
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New York :
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Toronto :
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New York :
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c1994.
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Lexington Books ;
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Maxwell Macmillan Canada ;
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Maxwell Macmillan International,
300
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xiii, 306 p. :
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ill. ;
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24 cm.
504
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Includes bibliographical references (p. 291-294) and index.
650
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Marketing
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Computer simulation.
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670978
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New products
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668920
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700
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Shulman, Robert S.,
$d
1951-
$3
667169
700
$a
Wolf, Marianne,
$d
1953-
$3
670977
based on 0 review(s)
Location:
ALL
罕用書庫221室(美崙校區,調書請點預約)(RU_221)
Year:
Volume Number:
Items
1 records • Pages 1 •
1
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Attachments
W0024125
罕用書庫221室(美崙校區,調書請點預約)(RU_221)
01.外借(書)_YB
一般圖書
HF5415.125 C587 1994
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1 records • Pages 1 •
1
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