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Simulated test marketing : = technol...
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Shulman, Robert S., (1951-)
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Simulated test marketing : = technology for launching successful new products /
紀錄類型:
書目-語言資料,印刷品 : Monograph/item
正題名/作者:
Simulated test marketing :/ Kevin J. Clancy, Robert S. Shulman, Marianne M. Wolf.
其他題名:
technology for launching successful new products /
作者:
Clancy, Kevin J.,
其他作者:
Shulman, Robert S.,
出版者:
New York :Lexington Books ; : c1994.,
面頁冊數:
xiii, 306 p. :ill. ;24 cm.
標題:
Marketing - Computer simulation. -
ISBN:
0029055059
Simulated test marketing : = technology for launching successful new products /
Clancy, Kevin J.,1942-
Simulated test marketing :
technology for launching successful new products /Kevin J. Clancy, Robert S. Shulman, Marianne M. Wolf. - New York :Lexington Books ;c1994. - xiii, 306 p. :ill. ;24 cm.
Includes bibliographical references (p. 291-294) and index.
ISBN: 0029055059
LCCN: 94017718 //r95Subjects--Topical Terms:
670978
Marketing
--Computer simulation.
LC Class. No.: HF5415.125 / .C58 1994
Dewey Class. No.: 658.8/00285
Simulated test marketing : = technology for launching successful new products /
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罕用書庫221室(美崙校區,調書請點預約)(RU_221)
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