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Powerful products : = strategic mana...

Radford, Russell W.

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Powerful products : = strategic management of successful new product development /

Record Type:	Language materials, printed : Monograph/item
Title/Author:	Powerful products :/ Roger Bean, Russell Radford.
Reminder of title:	strategic management of successful new product development /
Author:	Bean, Roger,
other author:	Radford, Russell W.
Published:	New York:AMACOM, : c2000.,
Description:	xii, 274 p. :ill. ;24 cm.
Subject:	New products - Marketing. -
ISBN:	0814405665 :

Powerful products : = strategic management of successful new product development /
Bean, Roger,1946-.

Powerful products :strategic management of successful new product development /Roger Bean, Russell Radford. - New York:AMACOM,c2000. - xii, 274 p. :ill. ;24 cm.

Includes bibliographical references (p. 261-263) and index.

ISBN: 0814405665 :US39.95

LCCN: 00024828Subjects--Topical Terms:

668920
New products
--Marketing.

LC Class. No.: HF5415.15 / .B38 2000

Dewey Class. No.: 658.5/75

Powerful products : = strategic management of successful new product development /
LDR:00573pam a2200169 a 45 001 712812
005 20070410
008 070313s2000 nyua b 001 0 eng
010 $a 00024828
020 $a 0814405665 : $c US39.95
035 $a IB95T0942
040 $a DLC $c DLC $d DLC
050 0 0 $a HF5415.15 $b .B38 2000
082 0 0 $a 658.5/75 $2 21
100 $a Bean, Roger, $d 1946-. $3 780012
245 1 0 $a Powerful products : $b strategic management of successful new product development / $c Roger Bean, Russell Radford.
260 $a New York: $c c2000. $b AMACOM,
300 $a xii, 274 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 261-263) and index.
650 $a New products $x Marketing. $3 668920
650 $a Product management. $3 576148
700 $a Radford, Russell W. $3 710442