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Powerful products : = strategic mana...

Radford, Russell W.

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Powerful products : = strategic management of successful new product development /

紀錄類型:	書目-語言資料,印刷品 : Monograph/item
正題名/作者:	Powerful products :/ Roger Bean, Russell Radford.
其他題名:	strategic management of successful new product development /
作者:	Bean, Roger,
其他作者:	Radford, Russell W.
出版者:	New York:AMACOM, : c2000.,
面頁冊數:	xii, 274 p. :ill. ;24 cm.
標題:	New products - Marketing. -
ISBN:	0814405665 :

Powerful products : = strategic management of successful new product development /
Bean, Roger,1946-.

Powerful products :strategic management of successful new product development /Roger Bean, Russell Radford. - New York:AMACOM,c2000. - xii, 274 p. :ill. ;24 cm.

Includes bibliographical references (p. 261-263) and index.

ISBN: 0814405665 :US39.95

LCCN: 00024828Subjects--Topical Terms:

668920
New products
--Marketing.

LC Class. No.: HF5415.15 / .B38 2000

Dewey Class. No.: 658.5/75

Powerful products : = strategic management of successful new product development /
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245 1 0 $a Powerful products : $b strategic management of successful new product development / $c Roger Bean, Russell Radford.
260 $a New York: $c c2000. $b AMACOM,
300 $a xii, 274 p. : $b ill. ; $c 24 cm.
504 $a Includes bibliographical references (p. 261-263) and index.
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650 $a Product management. $3 576148
700 $a Radford, Russell W. $3 710442