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主題
Product placement in mass media.
概要
作品:
4 作品在 0 項出版品 0 種語言
書目資訊
Branded entertainment = product placement and brand strategy in the entertainment business /
by:
(書目-語言資料,印刷品)
Engaging consumers through branded entertainment and convergent media /
by:
(書目-電子資源)
Handbook of research on transmedia storytelling, audience engagement, and business strategies
by:
(書目-電子資源)
主題
Digital storytelling.
Product placement in mass media.
Advertising- Brand name products.
Marketing- Social aspects.
Internet advertising.
Branding (Marketing)
Product management.
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