Product placement in mass media.

Branded entertainment = product placement and brand strategy in the entertainment business / by: (Language materials, printed)

Engaging consumers through branded entertainment and convergent media / by: (Electronic resources)

Handbook of research on transmedia storytelling, audience engagement, and business strategies by: (Electronic resources)

Digital storytelling.

Product placement in mass media.

Advertising- Brand name products.

Marketing- Social aspects.

Internet advertising.

Branding (Marketing)

Product management.